Here's why Putin won't win

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No one knows how Vladimir Putin’s invasion of Ukraine will play out (or as people say "what his endgame is") but one thing’s for sure — predicting his next move and any subsequent impact on the global economy is a fool’s errand.

Before I get into that though, and forgive me for being obvious, but aren’t we all sickened by the suffering Putin is bringing to Ukraine? Who knows how many will be uprooted or separated from their parents — never mind wounded or die? And for what? That one person can foist so much horror on the world is frankly depressing. (Note to Xi Jinping: This is your new best friend we’re talking about.)

Returning to the economic state of play, there are at least two levels of ambiguity here. First is what exactly Putin is up to? Second is that markets respond differently to each political crisis or war. Between those two fogs — one of Putin and the other of war — we’re left with little firm ground. Having said that, we can cut through this enough to provide some clarity.

I am no Kremlinologist, armchair or otherwise, but I’ve seen enough of Vlad and his authoritarian ilk to have a feel for his M.O. Putin claims to feel aggrieved regarding Russia’s diminished presence in the world. Madeleine Albright, who went head to head with him as Secretary of State, said as much this week: “Putin is embarrassed by what happened to his country and determined to restore its greatness.” But then she went on to say, and I agree, that mostly he is simply trying to strengthen his hand at home and weaken his rivals abroad. In other words, it’s about maintaining and enhancing his power.

It’s straight out of the dictator’s playbook a la bread and circuses, only this is no Roman metonymy. Putin is bombarding his country and the rest of us with the most sophisticated digital lies, disinformation, trolling and hacks the world has ever seen. It’s "Wag the Dog" in the age of metaverse.

Here’s Greg Valliere, chief U.S. policy strategist at AGF Investments, speaking to Yahoo Finance’s Julie Hyman:

“Is there an end game in which he could declare victory? I would say no, he does not have much of an end game. In fact, I would go even a little bit further, Julie. I would say that he's already lost to the extent that he has now become a pariah in all of Europe. I think that pariah label is going to stick with him for quite some time. I don't know what the offramp is, but what I worry about more than anything else is lots of casualties in the next week or so.”

Russian President Vladimir Putin gestures during a press conference with French President Emmanuel Macron, in Moscow, Russia, February 7, 2022. Thibault Camus/Pool via REUTERS
Russian President Vladimir Putin gestures during a press conference with French President Emmanuel Macron, in Moscow, Russia, February 7, 2022. Thibault Camus/Pool via REUTERS · POOL New / reuters

Putin has to be careful what he wishes for. Take over Ukraine, sure, but then he has to hold it. That will cost Russia a fortune if not in rubles, in human lives. (See Brezhnev and Afghanistan.) It raises questions about Putin’s mental state, which the ever-erudite Peggy Noonan speaks to in this excellent column. Unsettling to say the least.