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Great growth stocks rarely go on sale. But that seems to be the case right now with Nu Holdings (NYSE: NU). Most American investors haven't heard of this company, given its Latin American roots. But if you're looking to buy a proven growth stock at a discount, this looks like your chance. There's reason to believe that this buying opportunity won't last long.
Nu Holdings is a growth machine
Nu has an incredible history. The company was founded in 2013 after its founder, a former venture capitalist at Sequoia Capital, identified a huge market opportunity in Latin America. While traveling there on business, he noticed how most countries in the region had consolidated, old school banking industries. Many areas only had a few large incumbents, a competitive dynamic that resulted in low innovation and high fees for simple services. In response, Nu was formed to take these markets by storm.
Nu's business strategy was simple: Offer low-cost financial services directly through a smartphone app. This way, the company didn't need to build out a huge network of physical branches. That greatly sped up customer acquisition times while keeping operating costs low, savings that were then passed on to customers. Operating exclusively through a smartphone app also allowed the company to innovate quickly. Its offerings began with a simple debit card. But after more than a decade in operation, Nu now offers insurance, banking, credit card services, and much more. When it launched its crypto trading platform in 2022, Nu racked up 1 million users in its first month of operation.
Nu has clearly cracked the code for growth. Since 2013, it has gone from essentially zero customers to more than 100 million. More than half of all Brazilian adults are now Nu customers. Nu has repeated its recipe for growth in other countries like Mexico and Colombia, and there remain hundreds of millions of other Latin American residents who still don't have access to its services, providing a long runway for growth.
Although Nu should continue growing for years, if not decades, to come, the business will still face slowing growth over time. Brazil, Colombia, and Mexico were its best initial countries on paper in terms of demographics, regulatory friendliness, and average income. While the company has done well cross-selling financial services to customers, there are only so many products a single customer can uptake. Therefore, growth will likely be slower in the future, as Nu's historical growth rates prove.
Still, shares are a long-term buy right now for one surprising reason.