Here's How P/E Ratios Can Help Us Understand The Clorox Company (NYSE:CLX)

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This article is for investors who would like to improve their understanding of price to earnings ratios (P/E ratios). We'll apply a basic P/E ratio analysis to The Clorox Company's (NYSE:CLX), to help you decide if the stock is worth further research. Clorox has a price to earnings ratio of 24.68, based on the last twelve months. That is equivalent to an earnings yield of about 4.1%.

View our latest analysis for Clorox

How Do You Calculate Clorox's P/E Ratio?

The formula for price to earnings is:

Price to Earnings Ratio = Price per Share ÷ Earnings per Share (EPS)

Or for Clorox:

P/E of 24.68 = USD157.70 ÷ USD6.39 (Based on the trailing twelve months to September 2019.)

Is A High Price-to-Earnings Ratio Good?

A higher P/E ratio means that investors are paying a higher price for each USD1 of company earnings. That isn't necessarily good or bad, but a high P/E implies relatively high expectations of what a company can achieve in the future.

How Does Clorox's P/E Ratio Compare To Its Peers?

We can get an indication of market expectations by looking at the P/E ratio. We can see in the image below that the average P/E (26.8) for companies in the household products industry is higher than Clorox's P/E.

NYSE:CLX Price Estimation Relative to Market, January 18th 2020
NYSE:CLX Price Estimation Relative to Market, January 18th 2020

Clorox's P/E tells us that market participants think it will not fare as well as its peers in the same industry. Many investors like to buy stocks when the market is pessimistic about their prospects. It is arguably worth checking if insiders are buying shares, because that might imply they believe the stock is undervalued.

How Growth Rates Impact P/E Ratios

Probably the most important factor in determining what P/E a company trades on is the earnings growth. When earnings grow, the 'E' increases, over time. That means even if the current P/E is high, it will reduce over time if the share price stays flat. Then, a lower P/E should attract more buyers, pushing the share price up.

Clorox saw earnings per share decrease by 2.0% last year. But over the longer term (5 years) earnings per share have increased by 7.2%.

Don't Forget: The P/E Does Not Account For Debt or Bank Deposits

The 'Price' in P/E reflects the market capitalization of the company. In other words, it does not consider any debt or cash that the company may have on the balance sheet. The exact same company would hypothetically deserve a higher P/E ratio if it had a strong balance sheet, than if it had a weak one with lots of debt, because a cashed up company can spend on growth.

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.