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How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in Axon Enterprise (AXON) ten years ago? It may not have been easy to hold on to AXON for all that time, but if you did, how much would your investment be worth today?
Axon Enterprise's Business In-Depth
With that in mind, let's take a look at Axon Enterprise's main business drivers.
Headquartered in Scottsdale, AZ, Axon Enterprise, Inc. develops and manufactures weapons for selling to U.S. state and local governments, the U.S. federal government, international government customers and commercial enterprises. Focused on global public safety, Axon’s suite of products includes conducted energy devices, body-worn cameras, in-car cameras, cloud-hosted digital evidence management solutions, productivity software and real-time operations capabilities. The company generates the majority of its revenues through direct sales, including its online store. Its market for body-worn and in-car cameras is exposed to intense competition from Motorola Solutions, Panasonic Corp., Reveal Media, Safe Fleet and Digital Ally Inc., among others. The market for software solutions is vulnerable to competition from Motorola Solutions, Panasonic Corp., IBM, Oracle, FotoWare and Vidizmo, among others. On a geographical basis, the company has operations in the United States (85% of 2024 net sales) and other international markets (15%). Axon operates under the following two segments:
TASER (39.3% of total revenues in 2024): This segment caters to the manufacture of conducted energy devices ("CED") sold under its brand name, TASER. The CEDs is a weapon system designed to temporarily incapacitate a subject with the help of an electrical current. It develops tools, such as TASER devices (energy weapon systems), virtual reality training services and consumer devices, to support public safety officers in de-escalating situations, avoiding or minimizing the use of force and aiding consumer personal protection. In January 2023, the company launched its next-generation energy device, TASER 10, which has a 10-probe capacity and a maximum range of 45 feet. These are sold to law enforcement agencies, attorneys, emergency services personnel and the U.S. military.
Software and Sensors (60.7%): This segment focuses on the manufacture of fully integrated hardware and cloud-based software solutions. Within sensors, products such as Axon body cameras and Axon Fleet in-car systems, among other devices, cater to varied needs, including transparency, real-time situational awareness, and capturing evidence and integrating with software workflows. The segment’s offerings also include Axon Evidence, which is the largest cloud-hosted public safety data repository of public safety video data and other sorts of digital evidence.