In This Article:
For most investors, how much a stock's price changes over time is important. Not only can it impact your investment portfolio, but it can also help you compare investment results across sectors and industries.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in HubSpot (HUBS) ten years ago? It may not have been easy to hold on to HUBS for all that time, but if you did, how much would your investment be worth today?
HubSpot's Business In-Depth
With that in mind, let's take a look at HubSpot's main business drivers.
Headquartered in Cambridge, MA, HubSpot Inc. provides inbound marketing and sales application over the cloud. The software-as-a-service (SaaS) vendor helps businesses attract more customers through search engine optimization (SEO), social media, blogging, website content management, marketing automation, email, Customer Relationship Management (CRM), analytics and reporting.
HubSpot completed its Initial Public Offering (IPO) on Oct 15, 2014. In third-quarter 2024, the company generated revenues of $669.7 million (up 20.1% year over year), the majority of which came from subscriptions – 97.8% of total revenues.
HubSpot primarily caters to the small and medium businesses (SMB) market, where the churn rate is relatively higher as compared with the enterprise markets.
The company’s core products are Marketing Hub, Service Hub and Sales Hub, together referred to as HubSpot growth platform.
HubSpot Marketing’s important features are Marketing Automation and Email, Content Optimization System (COS), Social Media, SEO, CRM Sync and Reporting and Analytics. HubSpot Marketing is available for free as well as at different price points.
Marketing Hub aimed at enterprise, professional and starter marketers start at $3,600, $890 respectively and starter edition start $20 per month/seat..
Sales Hub features are Email Engagement Notifications, Sequences, Meetings, Calling, New Lead and Website Visit Alerts, Email Templates and CRM Tracking and Contact Insights.
Sales Hub aimed at enterprise, professional marketers start at $150, $100 and $20, respectively per month/seat.
Service Hub features are automation and routing, live chat and conversations, conversational bots, team emails, help desk and tickets, reporting tools and feedback, among others.
Service Hub aimed at enterprise, professional and starter marketers start at $150, $100 and $20, respectively per month/seat.
HubSpot CRM is a free offering that features Contact Management, Salesforce Automation and Pipeline Reporting, among others.