Artificial intelligence arrived in the French Riviera.

The annual Cannes Lions International Festival of Creativity, a global gathering of creative communications and advertising pros, officially kicked off Monday on the sunny beaches of Cannes, France.

And as no surprise, the speed of AI development and innovation was the theme du jour with most execs Yahoo Finance talked to. If investors were worried about reaching peak AI amid record-high stock prices for Apple (AAPL) and Nvidia (NVDA), this community was having none of it.

Qualcomm (QCOM) chief marketing officer Don McGuire said on the Yahoo Speaker Series panel that he is seeing "strong" preorder demand for Microsoft's (MSFT) new AI Surface tablet and laptop (released today). They're powered with Qualcomm's latest AI chip.

"I think AI will be a great complement. I think it enables you to scale creativity," Spotify's (SPOT) global head of advertising, Lee Brown, said on Yahoo Finance.

Others also pushed back on the view that AI will eradicate jobs en masse.

Here's the vibe on AI in the early going at Cannes Lions.

Altogether, one gets the sense that AI could unlock new profit streams — either via innovation or lower costs — for public companies in the years to come. And, quite possibly, higher stock prices.

Disney president of global advertising Rita Ferro

"We talk a lot about our streaming platform today, and I think you will see a transition to an immersive platform where streaming will underpin the basic core of the reason people come there. But you'll also think about how you interact on your social platforms, how gamification comes into that shopping experience all within one advertising experience.

"I use the example of sports because it's easiest, and as we reimagine and we further digitize our sports business, we've talked a lot about ESPN flagship in the last couple of months. But you can imagine a world where a sports fan will come to ESPN and they'll be able to do everything in one platform. [With] their sports betting opportunity through ESPN Bet, they'll be able to create their fantasy experience there. They'll be able to do shopping, interactivity, simulcast, watch, short form, and share content."

Spotify global head of advertising Lee Brown

"AI is not new for us. We've been leveraging it for a long time, obviously with the creation of playlists, personalization, and discovery that we've had on the platform for so long. ... I think there's just more that's coming.