Here it is: Apple unveils iPhone 7 and iPhone 7 Plus

At its Apple Keynote event on September 7, Apple unveiled the next generation of iPhone. It’s “the best iPhone we’ve ever created,” CEO Tim Cook said on stage.

The iPhone 7 and iPhone 7 Plus comes with 10 major new features, as senior vice president of hardware engineering Phil Schiller put it.

1. Slick new design

The new phone has a high-gloss finish, with seamless lines all around. The camera is more smoothly enclosed and protected.

2. The home button has changed

The home button has changed in a major way: it is no longer a button you click, which is what you’re used to. The home button is now “force-sensitive, solid-state” and runs on a “taptic engine.” It feels more like the trackpad on a laptop. This change was widely rumored ahead of time.

3. Smoother, stronger phone enclosure

The iPhone is now water and dust-resistant. To illustrate, Apple showed a photograph of a kid falling into a pool, holding his iPhone.

4. It’s all about the camera

Apple's senior VP of hardware engineering Phil Schiller touts the new iPhone 7 camera
Apple’s senior VP of hardware engineering Phil Schiller touts the new iPhone 7 camera

The camera, Schiller said, “is perhaps the most beloved feature” of iPhone for many customers, and it’s why this part of the phone got more time than any other.

The iPhone 7 camera is a “huge advancement in photography for cell phones,” Schiller said. The new camera has: an optical image stabilizer that steadies shaky hands; a wider, six-element lens to allow more light to the sensor; a 12-megapixel sensor that is 30% more energy-efficient; the flash now has 4 LEDs and puts out 50% more light for taking a photo in dark environments. The new camera also uses machine learning to detect people and faces.

The new camera “can take a beautiful selfie,” Schiller said. “We are not saying to throw out all your DSLRs…. but we are saying this is the best camera ever on any phone.”

5. The retina HD display

The display is 25% brighter than the iPhone 6 and 6 Plus, and displays cinema standard “wide color gamut” range of colors. To demonstrate the significance of the new color range, Instagram head of design Ian Spalter came on stage in a colorful shirt and had someone snap a photo of him, live, and convert it to a GIF-style Instagram boomerang.

6. The speakers are stereo-quality

The new speakers are of much higher quality, with one at top and one at bottom. They have an increased range and, Schiller said, “will really blow you away.”

7. The headphone jack is gone; headphones connect through the USB port

As was rumored, Apple removed the headphone jack, and will connect its earbuds over its lightning USB port. Schiller acknowledged that many people have headphones that connect through a headphone jack, so Apple is offering an adapter.