HelloFresh SE (ETR:HFG) Shares Could Be 50% Below Their Intrinsic Value Estimate

In This Article:

Key Insights

  • Using the 2 Stage Free Cash Flow to Equity, HelloFresh fair value estimate is €22.82

  • HelloFresh is estimated to be 50% undervalued based on current share price of €11.46

  • The €10.61 analyst price target for HFG is 54% less than our estimate of fair value

How far off is HelloFresh SE (ETR:HFG) from its intrinsic value? Using the most recent financial data, we'll take a look at whether the stock is fairly priced by taking the expected future cash flows and discounting them to their present value. We will use the Discounted Cash Flow (DCF) model on this occasion. Before you think you won't be able to understand it, just read on! It's actually much less complex than you'd imagine.

Companies can be valued in a lot of ways, so we would point out that a DCF is not perfect for every situation. If you want to learn more about discounted cash flow, the rationale behind this calculation can be read in detail in the Simply Wall St analysis model.

View our latest analysis for HelloFresh

What's The Estimated Valuation?

We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. To begin with, we have to get estimates of the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) estimate

2025

2026

2027

2028

2029

2030

2031

2032

2033

2034

Levered FCF (€, Millions)

€134.9m

€191.3m

€139.0m

€140.0m

€138.0m

€137.0m

€136.7m

€136.9m

€137.5m

€138.2m

Growth Rate Estimate Source

Analyst x6

Analyst x6

Analyst x1

Analyst x1

Est @ -1.43%

Est @ -0.71%

Est @ -0.21%

Est @ 0.14%

Est @ 0.39%

Est @ 0.56%

Present Value (€, Millions) Discounted @ 4.5%

€129

€175

€122

€117

€111

€105

€101

€96.3

€92.6

€89.1

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = €1.1b