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The new lineup includes a variety pack and 8% ABV single offering with bolder flavor that's featured in a new creative campaign

CHICAGO , April 28, 2025 /PRNewswire/ -- This spring, Topo Chico Hard Seltzer is expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with Topo Chico Hard. The exciting new lineup will include margarita-inspired FABs for 21+ fans, including all-new Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with 8% ABV and a bolder flavor.

Now available nationwide, the new Topo Chico Hard Margarita FAB variety pack offers a smooth, refreshing beverage with a 6% ABV. It's made with real lime juice and added minerals for taste resulting in a crisp finish. The variety pack is available in a 12-pack of 12-oz cans, inclusive of four flavors, each bringing our unique twist inspired by the beloved margarita without the distilled spirits:

• Prickly Pear Margarita: Refreshing elements of prickly pear and lime flavor.

• Tropical Pineapple Margarita: Balance notes of sweet pineapple, coconut, and lime flavor.

• Signature Margarita: Bold margarita flavor with a balance of sweet and tart lime taste.

• Strawberry Hibiscus Margarita: Refreshing notes of strawberry, floral, hibiscus, and lime flavor.

For drinkers looking for an elevated experience, Topo Chico Hard Margarita MAX FAB delivers the refreshment fans know and love with a bolder flavor and 8% ABV. Made with real lime juice and natural flavors, Topo Chico Hard Margarita MAX FAB takes refreshment to new heights. The new offering is now available nationwide in 24-oz cans and 16-oz cans are now available in select states (WI, IA, NC, SC, GA, MS, and TN.)

"Topo Chico Hard is known for delivering refreshment, whether it's a hot day or with your favorite meal. We're always looking for ways to give fans something new, and this sentiment rings true with our new full-flavored margarita flavored alcohol beverage offerings," said Elizabeth Hitch, Vice President, Marketing, Above Premium Flavor at Molson Coors Beverage Company. "Topo Chico Hard's Margarita FAB Variety Pack and Margarita MAX FAB are our latest takes on a classic cocktail, and are made with real lime juice, full flavor, and the crisp taste from added minerals that the brand is known for."

Topo Chico Hard will showcase the New Margarita FAB and Topo Chico Hard Margarita MAX FAB offerings in a new creative campaign that builds on the brand's "Hello Topo Chico Hard" platform. The new creative will run across social starting early May highlighting Topo Chico Hard Margarita FAB variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.