The headphone jack isn't dead yet

The headphone jack still won’t go away.
The headphone jack still won’t go away.

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BARCELONA — If you want your next smartphone to work with all of the wired headphones you may have accumulated over the last decade, the smartphone selection on display at Mobile World Congress suggest two simple strategies: Buy a Samsung, or don’t spend too much money on a different Android phone.

Samsung deciding to zig when Apple (AAPL) zags and retain the familiar 3.5mm headphone jack was no surprise, and neither was the persistence of that 1960s-vintage audio output in cheaper smartphones. But the choices of some mid-tier mobile manufacturers to move to USB-C and wireless connections—in some cases, only on their most expensive models—is a little harder to grasp..

Team headphone jack

Samsung’s Sunday-evening launch of its new Galaxy S9, $719, and S9 Plus, $839, featured multiple jabs at Apple, but none of it was fairer than its needling of its rival for removing the headphone jack from the iPhone 7 and subsequent models.

Apple’s action inconvenienced customers without providing them any increase in audio quality. Yes, Apple’s wireless AirPods are marvels of design—but they also cost $170 and become yet another item you need to recharge.

(The subsequent move by Google (GOOG, GOOGL) to jettison the headphone jack from its Pixel 2 phones was even more foolish, given that Google’s wireless Pixel Buds aren’t that great. But almost nobody has bought a Pixel 2, so it would have arguably been mean for Samsung to swat at that.)

Samsung has done customers a favor in resisting “Apple does it, so it must be right” logic. So have such smaller vendors as Alcatel and ZTE, whose own MWC debuts have included that same analog connector.

But those firms also face an economic incentive to stick with tradition: Their phones generally sell for much less than those of a Samsung, an Apple or a Google. It would be marketing malpractice to ship a model optimized for USB-C or wireless headphones that cost considerably more than the wired sort.

If you’re buying a more expensive smartphone, you might also have to shell out for wireless headphones.
If you’re buying a more expensive smartphone, you might also have to shell out for wireless headphones.

Sony and HTC: Hit the road, jack

At last year’s MWC, HTC was the sole major Android vendor to drop the headphone jack. Despite HTC’s failure to advance in the market since then with the equally jack-deprived U11 series of smartphones, it now has company in that decision: Sony.

The Japanese electronics firm introduced two new Android phones, the XZ2 and XZ2 Compact, that each feature only a USB-C connector on the bottom. Sony would prefer that you buy either one of its USB-C headphones or its new, AirPod-esque Xperia Ear Duo wireless headphones.

(Sony hasn’t announced prices on any of this hardware.)

“It’s about wanting to sell something else” said Creative Strategies analyst Carolina Milanesi. “Sony is in the headset business and has been in it for a long time.”