Hasbro, Inc. HAS announced the acquisition of Dublin based animation company Boulder Media. The terms and conditions of the deal have not been revealed.
Boulder Animation Studio is the producer of a variety of award winning animation series for channels like Cartoon Network, Nickelodeon, Disney and BBC.
Boulder will now work as a wholly owned subsidiary of Hasbro. Though it will mainly produce animation projects for Hasbro’s best known brands, it will continue to produce content for third-party customers.
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Following this deal, Hasbro will have its own in-house animation studio, which will enable it to reach out to a greater audience through interesting story telling and characters in a cost effective manner.
Hasbro is ramping up its digital gaming efforts and acquired Backflip Studios, a mobile game developer, in 2013, with this aim in view.
Hasbro also has agreements with Electronic Arts Inc. EA, Activision, DeNA and GameLoft. These agreements provide Hasbro an opportunity to establish its presence in the digital gaming/casual entertainment category. The company now has tremendous expertise in producing animation at a minimal cost.
Hasbro currently has a Zacks Rank #3 (Hold).
Stocks to Consider
In the broader consumer discretionary sector, one can consider Intrawest Resorts Holdings, Inc. SNOW and Smith & Wesson Holding Corporation SWHC, both carrying a Zacks Rank #1 (Strong Buy).
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