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Happy Belly Food Group's Heal Wellness QSR Announces Opening in Downtown Calgary's Historic Alberta Block

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Toronto, Ontario--(Newsfile Corp. - April 25, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that its Alberta multi-unit franchisee has successful opened another Heal Wellness location in Calgary's Historic Alberta Block. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). The Grand opening will be at Suite 105, 805 First Street SW, Calgary, Alberta, this Saturday April 26th, 2025.

Heal Wellness

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"I want to congratulate our multi-unit franchisee on another successful opening. With six stores for Heal now operating in Alberta and more in development the growth in Western Canada is off to a good start," said Sean Black, Chief Executive Officer of Happy Belly.

"This latest opening marks Heal's 20th system-wide location, with several additional units currently under construction across Alberta, British Columbia, and Ontario. Backed by a contractual commitment for 130 total units, franchise interest from both prospective operators and landlords is accelerating, positioning us for sustained, predictable organic growth across the country."

"As we move into 2025, our focus is on accelerating growth through both organic initiatives and strategic acquisitions. Currently, four of our QSR brands are under construction across Canada, and we expect to announce additional projects throughout the year as we secure new franchise agreements and premium real estate nationwide. This progress is a clear step forward in our mission to become a predictable, disciplined growth company. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."

We are just getting started.

Neighborhood
The combination of lower taxes, affordable housing, and greater job opportunities are expected to continue to draw a continues stream of population influx into the Alberta Block region for continuous growth and economic stimulus. As our stable of emerging QSR brands continues to grow, so does our ability to secure prime real estate locations across Canada. The city of Calgary continues to rapidly grow at an impressive rate and will expand Heal's customer reach in a heavily populated and demographical aligned area to the brand, giving us tremendous opportunity in-store, as well as delivery.