Happy Belly Food Group Signs Order for 4th Consecutive Above-Market Financing

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Toronto, Ontario--(Newsfile Corp. - December 16, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it will proceed with a strategic non-brokered private placement of up to 333,3333 units of the Company (the "Units") at CAN$1.50 per Unit for gross proceeds of CAN$500,000 (the "Offering"). Each Unit will consist of one common share in the capital of the Company (a "Share") and one transferrable common share purchase warrant (a "Warrant"). Each Warrant will entitle the holder thereof to purchase one additional Share at a price of CAN$1.50 for a period of 12 months from the closing of the Offering.

"I would like to thank our existing strategic investor for their continued investment and support of Happy Belly as we execute on our growth strategy focused on building a stable of emerging brands," said Sean Black, Chief Executive Officer of Happy Belly. "Receiving this kind of support and confidence in our plan as a company allows us to accelerate both our organic and inorganic growth in 2024-2025."

"This is our fourth consecutive above-market financing for Happy Belly which demonstrates the market support for this management team and our track record of consistent execution. With the support and confidence of shareholders alike, we plan to deliver real shareholder value as we grow Happy Belly."

Closing of the offering is subject to a number of conditions, including receipt of all necessary corporate and regulatory approvals, including Exchange. All securities issued in connection with the Offering will be subject to a statutory hold period of four months plus a day from the date of issuance in accordance with applicable securities legislation.

The Company intends to use the proceeds raised from the offering for organic growth and future acquisitions. No broker fees or finders' fees will be paid for this offering. Anticipated close is January 2025.

"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, several of our restaurant brands are simultaneously under construction, and we are excited to announce openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."