Happy Belly Closes 6th Consecutive Above-Market Non-Brokered Financing

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Toronto, Ontario--(Newsfile Corp. - January 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is happy to announce that it has closed on its strategic non-brokered private placement of 333,3333 units of the Company (the "Units") at CAN$1.50 per Unit for gross proceeds of CAN$500,000 (the "Offering"). Each Unit consists of one common share in the capital of the Company (a "Share") and one transferrable common share purchase warrant (a "Warrant"). Each Warrant will entitle the holder thereof to purchase one additional Share at a price of CAN$1.50 for a period of 12 months from the closing of the Offering.

"I would like to thank our existing strategic investor for their continued investment and support of Happy Belly as we execute on our growth strategy focused on building a stable of emerging brands," said Sean Black, Chief Executive Officer of Happy Belly. "A prime example is our acquisition of Smile Tiger Coffee Roasters this week, giving us our foothold in the coffee, tea, bubble tea, energy drinks and refreshers category. Receiving this kind of support and confidence in our plan as a company allows us to accelerate both our organic and inorganic growth in 2025.

"This is our sixth consecutive above-market financing for Happy Belly which demonstrates the market support for this management team and its vision. We look forward to applying this acceleration capital towards disciplined organic & inorganic growth.

"This Private Placement strengthens our ability to pursue our strategic objectives, including accelerating the company's pathway towards achieving a cash flow positive state through transacting on larger cash-flow accretive M&A opportunities. With an active and expanding pipeline of potential targets, we have numerous opportunities for accretive acquisitions to grow our portfolio of emerging brands, alongside the significant organic growth that we are currently experiencing with our existing brands. We look forward to providing further updates to our shareholders as we make progress on these opportunities.

"With the support and confidence of shareholders alike, we plan to deliver continued shareholder value as we grow Happy Belly."

We are just getting started.

Franchising

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.