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For National Singles Awareness Day H&R Block, the 70-year leader in tax prep, is teaming up with Tinder to give the dating app’s users a chance to win $1,777
KANSAS CITY, Mo., Feb. 13, 2025 (GLOBE NEWSWIRE) -- Managing finances as a single person can be tough, especially in the face of rising costs. That is why H&R Block (NYSE: HRB), the pioneer of the tax preparation category founded 70 years ago, has teamed up with Tinder to give 10 lucky singles a financial boost on Feb. 15, 2025, National Singles Awareness Day. Through a special sweepstakes offered this tax season, the leading companies are offering singles a chance to win extra cash – recognizing that navigating money matters alone can be tough, and a little support goes a long way.
Beyond daily expenses, tax season sheds light on the financial disparities between singles and couples. In 2022, single filers received an average refund of $1,777, while married couples received an average refund of $2,620, and heads of household received more than three times what single filers received1.
"Married couples often benefit from a lower effective tax rate and a larger refund when they file jointly, combining their income, deductions and credits," said Andy Phillips, Vice President, H&R Block's The Tax Institute. "Meanwhile, the lower refund size for single filers is likely the result of other factors, such as single filers being less likely to claim child-related tax credits than head of household or married filers."
Easing Financial Challenges
To help ease the financial challenges some singles may face, H&R Block and Tinder are hosting a sweepstakes that will run from Feb. 15 to March 15. How does it work? Starting on National Singles Awareness Day, Tinder users can enter for a chance to win $1,777, accessible in the Tinder app or Tinder’s TikTok bio. Entrants must be 18+ and a U.S. resident2. See here for more information and to enter for a chance to win on Feb. 15.
What many know is that financial wellness is not just personal – it shapes relationships, starting with the one you have with yourself. And, in the dating world, financial stability is now a top priority.
A survey conducted by OnePoll on behalf of Tinder found that one of the top traits men and women seek in a potential partner is financial stability (20%), along with loyalty (48%), attractiveness (42%) and honesty (37%). Reflecting this trend, “finance” became the second most popular Tinder bio mention in 2024, surging 82% from the year prior3.
Filing Taxes: Almost As Easy As Tinder’s Swipe® Experience
This is not H&R Block’s first partnership focused on navigating the world of taxes and finances as a single person. During the 2024 tax season, H&R Block broke the traditional marketing mold by creating Responsibility Island, a parody that aired on Roku and YouTube and is based on well-known and loved reality TV dating shows. Responsibility Island featured a group of young adults who think they are embarking on the latest dating show journey. To their surprise, what they thought would be an adventure to find true love is a responsibility boot camp. The show followed cast members as they took on a gauntlet of challenges in adulting designed to teach self-reliance and productivity. In the finale, they faced the mother of all responsibility to get off the island – filing their own taxes.