Guess Details Rag & Bone, Guess Jeans Expansion Plans

Weaker North American and Asian sales saw Guess lower its full Fiscal Year 2025 outlook, while overall growth for next year is pegged to its newer Rag & Bone and Guess Jeans brands.

Guess has been investing in the development of its “Rag & Bone and Guess Jeans brands, adding distribution capacity for both domestically and internationally,” cofounder and chief creative officer Paul Marciano. He added that customers have responded well to the company’s investments in Guess in the areas of new product introductions and increased marketing campaigns.

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During the post-earnings conference call Tuesday, Guess CEO Carlos Alberini spoke briefly about tariffs and sourcing, adding that it has done “a lot of work” to reduce its dependency on China over the last few years. He noted that there is “plenty of flexibility” to move sourcing to other places, but cautioned that there are some categories where Chinese vendors are very strong and the company has to be careful not to compromise on quality.

And Alberini noted that while Mexico appears to be another target for tariffs, he emphasized that the company doesn’t have any significant sourcing there now. For the categories where it depends on Mexico, Alberini said it may have to pursue other alternative sources, adding that it “can depend more on South America and other parts.”

In general, Alberini said the company has made progress on a number of operational, strategic and financial objectives.

“Our company growth was fueled primarily by the addition of Rag & Bone, along with a modest increase in sales from our core Guess business,” he said of the third quarter results, adding that “all” operating segments posted revenue growth, with the exception of licensing, which was flat after the company decided to bring outerwear in-house. And he said that revenue growth in the quarter was slightly lower than expected due to the strength of the U.S. dollar.

European wholesale sales posted a mid-single digit sales increase, helped by some earlier than planned deliveries, while retail sales in Asia failed to meet expectations as store traffic remained under pressure. And in the Americas, wholesale sales rose 25 percent, but retail sales in both women’s and men’s businesses were down. Sales declines were registered across most accessory categories, as well as in footwear. One exception was women’s and men’s sweaters, which performed strongly in the quarter, helped by new products in the collections. Women’s outerwear, denim pants and activewear also did well.