GrowGeneration Corp.'s (NASDAQ:GRWG) Intrinsic Value Is Potentially 92% Above Its Share Price

In This Article:

Key Insights

  • Using the 2 Stage Free Cash Flow to Equity, GrowGeneration fair value estimate is US$4.22

  • GrowGeneration's US$2.20 share price signals that it might be 48% undervalued

  • Analyst price target for GRWG is US$4.37, which is 3.5% above our fair value estimate

How far off is GrowGeneration Corp. (NASDAQ:GRWG) from its intrinsic value? Using the most recent financial data, we'll take a look at whether the stock is fairly priced by estimating the company's future cash flows and discounting them to their present value. We will use the Discounted Cash Flow (DCF) model on this occasion. Before you think you won't be able to understand it, just read on! It's actually much less complex than you'd imagine.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. If you still have some burning questions about this type of valuation, take a look at the Simply Wall St analysis model.

Check out our latest analysis for GrowGeneration

The Model

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To start off with, we need to estimate the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

Generally we assume that a dollar today is more valuable than a dollar in the future, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) estimate

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

Levered FCF ($, Millions)

US$4.50m

US$6.79m

US$9.26m

US$11.7m

US$13.9m

US$15.8m

US$17.5m

US$18.9m

US$20.0m

US$21.0m

Growth Rate Estimate Source

Analyst x1

Est @ 50.96%

Est @ 36.34%

Est @ 26.10%

Est @ 18.94%

Est @ 13.92%

Est @ 10.41%

Est @ 7.95%

Est @ 6.23%

Est @ 5.03%

Present Value ($, Millions) Discounted @ 8.0%

US$4.2

US$5.8

US$7.4

US$8.6

US$9.5

US$10.0

US$10.2

US$10.2

US$10.0

US$9.8

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = US$86m

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 2.2%. We discount the terminal cash flows to today's value at a cost of equity of 8.0%.