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SAN FRANCISCO, February 11, 2025--(BUSINESS WIRE)--Grove Collaborative Holdings, Inc. (NYSE: GROV) ("Grove" or "the Company"), the world’s first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation, today announced it has completed the purchase of substantially all of the assets of eco-friendly, effective cleaning products pioneer Grab Green. This strategic acquisition underscores and reaffirms Grove’s mission to make consumer products a force for environmental and human good while strengthening the Company’s position as a leader in home cleaning.
"Grab Green has been a trailblazer in creating safe, sustainable, and effective cleaning products that align perfectly with Grove’s mission of reducing the environmental impact of everyday household essentials," said Jeff Yurcisin, CEO of Grove Collaborative. "This acquisition represents an exciting opportunity to scale our collective impact, bringing even more innovative and eco-friendly solutions to consumers while continuing to raise the bar for sustainability in our industry."
Grab Green, known for its innovative, naturally-derived cleaning products and commitment to environmental stewardship, has built a loyal customer base through its thoughtfully formulated solutions that deliver excellent cleaning performance without compromising health or the planet. The mission alignment between Grab Green and Grove makes this a strategic next step for both companies, building on a longstanding partnership. Grab Green became a third-party vendor of Grove starting in 2019, and has been a top brand for growth and performance in both sales and share due to its beloved laundry and specialty cleaning products. The Grab Green product lineup, which includes laundry detergents, dishwashing pods, and multipurpose cleaners, complements Grove’s existing portfolio of sustainable offerings.
"We are thrilled to join forces with Grove Collaborative, a company that shares our dedication to creating products that are safe for people and the planet," said Patricia Spencer, co-founder of Grab Green. "Together, we can inspire more households to make sustainable choices and provide them with the high-performance solutions they need."
"This collaboration marks a new chapter for Grab Green, one where we can reach more homes and have an even greater environmental impact," added Michael Edell, co-founder of Grab Green. "With Grove’s extensive platform and shared values, we are confident that this partnership will amplify our ability to innovate and lead the charge in sustainable home care."