Grocery Outlet Bargain Market is now open in the San Bernardino Mountains community of Big Bear Lake.
Independent store operators Tara and Adam Mazzella held the grand opening celebration and ribbon-cutting ceremony on Thursday, Oct. 24.
Grocery Outlet, a “high-growth, extreme value retailer of quality, name-brand consumables and fresh products” is located at 42126 Big Bear Blvd., Big Bear Lake.
“We are so excited to be expanding Grocery Outlet’s footprint with our new location in Big Bear Lake,” said Layla Kasha, Grocery Outlet chief new store growth officer. “We couldn’t ask for a better operator than Adam and Tara.”
In the mountain communities, the Big Bear Lake Grocery Outlet joins the Blue Jay store, which opened in September at 27315 N. Bay Rd.
High Desert stores
In the High Desert, Grocery Outlet plans to move into the Rancherias Plaza Shopping Center on Highway 18 in Apple Valley.
The grocery will occupy the nearly 17,800-square-foot building that formerly housed CVS pharmacy near the shuttered 99 Cent Only Store between Viva Maria’s Mexican Restaurant and The Gym.
The Apple Valley Grocery Outlet is projected to open Nov. 16, 2025; however, the date may change, company officials told the Daily Press.
In August 2021, Grocery Outlet opened on Hesperia Road in Victorville.
Grocery Outlet has more than 500 stores across the United States.
Company officials said they use an opportunistic buying model to surprise and delight shoppers with unexpected and rare finds in addition to providing great fresh produce and meats they expect from their neighborhood grocery store.
The company estimates this business model can save shoppers as much as 60% over conventional grocery stores, on average, according to the company’s website.
Daily Press reporter Rene Ray De La Cruz may be reached at RDeLaCruz@VVDailyPress.com. Follow him on X @DP_ReneDeLaCruz
This article originally appeared on Victorville Daily Press: Grocery Outlet opens new Big Bear Lake store, expands in High Desert