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Green Dot Debuts Embedded Finance Brand and Platform of Services, Arc by Green Dot

In This Article:

As Embedded Finance Investments Rise, Arc Delivers End-to-End Banking and Money Movement Solutions from a Single-Source, Seamless, Scalable Platform

New Study Sheds Light on Growth, Benefits & Risks of Embedded Finance

AUSTIN, Texas, October 22, 2024--(BUSINESS WIRE)--Green Dot Corporation (NYSE: GDOT) today announced the launch of Arc by Green Dot, representing a comprehensive set of embedded finance, including banking as a service ("BaaS"), capabilities designed to fuel engagement and growth for businesses. Arc combines Green Dot’s secure banking and money processing solutions on a modern, single-source platform – delivering flexible, end-to-end solutions that can boost retention, value and expansion for companies at every stage of growth.

"Over the past several years, we’ve invested heavily in our platform, enabling us to build and deliver banking and payment tools more securely and efficiently," said George Gresham, CEO, Green Dot. "Introducing Arc to Green Dot’s portfolio of brands marks an exciting milestone as we continue improving and differentiating our embedded finance platform and capabilities, and as we power more companies with seamless banking and payment solutions.​"

A recent survey of 250 industry leaders and decision makers1 found 82% plan to increase investments in embedded finance over the next three years, with nearly a quarter (24%) saying they will significantly increase investments. The study also explored key benefits and potential risks of embedded finance, revealing:

  • Top drivers of embedded finance: nearly all decision-makers (98%) hold that embedded finance and BaaS are key drivers of revenue and growth for their businesses; a vast majority (91%) of leaders say it helps retain, attract or improve customer experiences; and 66% say it improves employee experiences and retention;

  • Top risks of embedded finance: half (50%) say increasing regulations and failure to comply is a top risk, while more than half (58%) see increasing regulation as a positive development for the industry. Security is also a top concern, with 48% citing security as a top risk that comes with investing in embedded finance.

Arc by Green Dot powers some of the world’s most trusted brands and thousands of other businesses at all stages of growth with seamless, secure and useful banking and payment tools and experiences. Among its most valued services and differentiators, Arc offers:

  • Direct integration with Green Dot Bank: providing partners with leading FDIC-insured banking products and tools, plus regulatory and compliance expertise, oversight and peace of mind;

  • Cloud-based, modular and scalable technology by design: flexible and configurable to meet a wide range of business needs and goals, and to adapt as our partners grow; and

  • End-to-end banking services and program management: supported by enterprise-grade APIs, giving partners access to comprehensive customer support, fraud protection, one of the largest retail deposit and ATM networks in the U.S., and much more.