Greek tourism draws line in the sand over tax hikes

By Matthias Williams and Michele Kambas

PAROS, Greece, June 28 (Reuters) - Alexis Kalaitzoglou makes a swift gesture to describe what he thinks about Prime Minister Alexis Tsipras: the shopkeeper of this busy tourist island pulls his leg back and swings it forward as if to give Greece's leader a good kicking.

Kalaitzoglou is angry because his family's shop of jams, honeys and wooden handicrafts - part of a wider tourism industry that is the only bright spot of Greece's struggling economy - may be in for a rough ride.

A rise in consumer taxes on Greek islands' goods and services such as the ones Kalaitzoglou sells is one of the sacrifices creditors are seeking from Athens to unlock bailout funds that will allow Greece to remain in the euro. The tax hike is one of the sticking points thwarting a deal and prompting Tsipras to call a July 5 referendum on the bailout terms.

Yet even before the vote, Greece is likely to default on a debt payment, setting off a financial crisis that could damage an upcoming tourist season expected to be one of the most vibrant in years.

The creditors want to raise VAT rates for services such as restaurants and hotels as well as ending the tax breaks for islands like Paros in the Cyclades.

The tax breaks are intended to make resorts more attractive and also shield poorer, more remote communities from the higher costs of transporting goods. Raising them would force businesses to jack up their prices at the risk of driving customers away, or face a sharp drop in revenues.

"If the VAT rises to 23 percent in all goods, we better jump in the sea and be done with it," said the 62-year-old Kalaitzoglou. On Paros and other islands, VAT rates are 30 percent lower than on the mainland. For example, they pay a VAT rate of 9 percent on food that could be raised to 23 percent.

"The sea and the tourism are the backbone of our economy, if we touch that too, there is no future anymore."

The anger of Kalaitzoglou and others underscores Greece's dilemma as it flirts with an exit from the euro single currency: after five years of belt-tightening in exchange for bailout money, Greece needs to promise more austerity to stay financially afloat. But that pledge risks undermining the country's already scant opportunities for economic growth.

"We all know, the biggest importer of currency is tourism. If tourism is hurt, it will have a knock-on effect on the economy, a recessionary spiral, and then how will lenders be repaid?" said Paros hotel owner George Mbafitis.

ONE BRIGHT SPOT

After a fragile recovery last year, Greece has fallen back into recession. People are fed up with austerity measures imposed by the International Monetary Fund, the European Commission and the European Central Bank in two bailouts.