Dublin, Aug. 16, 2022 (GLOBE NEWSWIRE) -- The "Greece Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2022 Update" report has been added to ResearchAndMarkets.com's offering.
Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022. Gift card industry in Greece has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.
Historically, the gift card market in Greece has recorded a steady growth with a CAGR of 7.8% during 2017-2021. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 9.0% on annual basis to reach US$774.8 million in 2022.
Despite near-term challenges in 2022, medium to long term growth story of gift cards in Greece remains strong. The gift card industry in Greece is expected to grow steadily in H1 2022 and record a strong growth in H2 2022.
The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 8.0% during 2022-2026. The gift card market in the country will increase from US$710.6 million in 2021 to reach US$1052.4 million by 2026.
Reasons to buy
-
In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Greece.
-
Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
-
Get insights into consumer attitude and behaviour in Greece: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
-
Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
-
Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.