Generally, when a single insider buys stock, it is usually not a big deal. However, when several insiders are buying, like in the case of Southern Cross Media Group Limited (ASX:SXL), it sends a favourable message to the company's shareholders.

Although we don't think shareholders should simply follow insider transactions, we do think it is perfectly logical to keep tabs on what insiders are doing.

See our latest analysis for Southern Cross Media Group

The Last 12 Months Of Insider Transactions At Southern Cross Media Group

There wasn't any very large single transaction over the last year, but we can still observe some trading.

While Southern Cross Media Group insiders bought shares during the last year, they didn't sell. The chart below shows insider transactions (by companies and individuals) over the last year. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

Southern Cross Media Group is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Southern Cross Media Group Insiders Bought Stock Recently

Over the last three months, we've seen a bit of insider buying at Southern Cross Media Group. Independent Non-Executive Director Heith MacKay-Cruise bought AU$30k worth of shares in that time. It's good to see the insider buying, as well as the lack of recent sellers. However, in this case the amount invested recently is quite small.

Insider Ownership of Southern Cross Media Group

For a common shareholder, it is worth checking how many shares are held by company insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. Our data suggests Southern Cross Media Group insiders own 0.7% of the company, worth about AU$4.5m. We consider this fairly low insider ownership.

What Might The Insider Transactions At Southern Cross Media Group Tell Us?

Our data shows a little insider buying, but no selling, in the last three months. The net investment is not enough to encourage us much. However, our analysis of transactions over the last year is heartening. While we have no worries about the insider transactions, we'd be more comfortable if they owned more Southern Cross Media Group stock. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing Southern Cross Media Group. At Simply Wall St, we found 1 warning sign for Southern Cross Media Group that deserve your attention before buying any shares.