The 'Great Mismatch:' Why aren't companies with record openings connecting with applicants?

Oct. 17—Job postings flood the internet and help wanted signs are everywhere as companies struggle to fill job openings from a labor force with far fewer people than before the COVID-19 pandemic.

But despite what should be a fertile field of opportunity, some job seekers have trouble getting traction, said Jason Eckert, executive director of career services at the University of Dayton.

"It's not unusual to hear from job seekers, or in my case from college students, saying, 'I applied online, I didn't hear anything, I feel as though no one is really reading or no one is paying attention to me,'" Eckert said. "Why is that? There still are areas where the job growth maybe hasn't caught up to the demand or the interests of job seekers."

The increased popularity of online job application and resume handling systems known as applicant tracking systems can backfire, he said, because quality candidates might be sorted out of the hiring mix without having a chance to make their case in an interview.

"What that means is, when you apply for a position, especially with a larger organization, you are applying through a web-based tool that tends to attract a large number of applicants," Eckert said. "Even when jobs are more plentiful, it's still harder to stand out."

Interviews with 18 local and national career and human resources experts, companies, business leaders and job seekers found continued concern about the economic impact on companies and individuals as jobs go unfilled. Some said the biggest problem is a shortage of qualified applicants. Others say good candidates are ignored or offered inadequate pay, and many people who need jobsstill struggle with access to affordable child care and fear of catching COVID-19 at work.

"I've seen it called the 'Great Mismatch,'" said Howard J. Klein, professor of management and human resources at Ohio State University's Fisher College of Business.

He and Eckert emphasized the need for applicants to tailor their online applications to include key words in the job posting. And employers should craft realistic job descriptions that don't exclude people who might not fit it exactly but would still be a great hire.

"In some cases it's on the applicant: they're not using the right terms to generate a match," Klein said. "In some cases organizations are looking for unicorns, (meaning) a combination of skills and experience that either just don't exist in the labor market or are extremely rare."