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The government’s fight over AT&T-Time Warner deal is not about ‘bigness’

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The fight over AT&T’s purchase of Time Warner will be argued in an appeals court on Dec. 6. Image Credit: David Foster/Yahoo Finance
The fight over AT&T’s purchase of Time Warner will be argued in an appeals court on Dec. 6. Image Credit: David Foster/Yahoo Finance

On Thursday, the Justice Department will ask a federal appeals court to unwind at least a portion of AT&T’s blockbuster purchase of Time Warner—a deal valued at $100.3 billion.

The government claims the merger violates Section 7 of the Clayton Act, an antitrust law that bars acquisitions whose effects “may be substantially to lessen competition.”

Yet as gargantuan as the deal is, Thursday’s argument will have almost nothing to do with its “bigness” or the frightening concentration of power it represents. Instead, as Columbia Law School professor Tim Wu has recently bemoaned, it will revolve around how many more or fewer pennies consumers will spend on their monthly TV subscriptions if the combination is left undisturbed.

The transaction was completed on June 15, three days after U.S. District Judge Richard Leon blessed it in a 172-page ruling. But AT&T agreed to manage Time Warner’s Turner Broadcasting System unit—which includes TNT, TBS, CNN, and the Cartoon Network—as a “separate business entity” pending the outcome of the government’s appeal to the U.S. Court of Appeals for the DC Circuit. The appeal is being heard Thursday, and will likely be decided by the end of February.

AT&T and the government both declined to comment on the appeal. “We’re going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers,” AT&T CEO Randall Stephenson said when the deal closed.

At this point a betting person would have to predict that Judge Leon’s ruling—reached after listening to 31 witnesses at a six-week trial last summer—will prevail. But there could still be more court rounds before the dust settles. The case could be sent back down to Judge Leon for further proceedings or, conceivably, continue up the ladder to the U.S. Supreme Court. Barring the latter, the appeals court’s reasoning will set important precedents determining how easy or difficult it will be to pull off similar giant mergers in the future.

The government’s case has been unusual in two ways. First, it represents the first time in four decades that the Justice Department’s antitrust division has gone to trial to block what’s known as a “vertical” merger. It more commonly challenges “horizontal” mergers, which involve companies that compete with one another. In such instances, the competition concerns are obvious, since one competitor is swallowing up another, leaving consumers with fewer options.

A vertical merger is one between businesses that do not compete but, instead, have a supplier-customer relationship. AT&T and Time Warner have that relationship because Time Warner, through its Turner unit, among others, supplies programming to AT&T’s pay-TV distribution subsidiaries, including satellite operator DirecTV, fiber-optic cable company U-Verse, and DirecTV Now, which streams television programming over the internet.