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GoFibre Plans Rapid Expansion To Deliver Experiences Across Scotland and Northern England With Calix Broadband Platform

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GoFibre embarks on an accelerated growth trajectory to deliver exceptional residential experiences to subscribers across Scotland and northern England. By leveraging the Calix Broadband Platform and a robust portfolio of fully integrated managed services, GoFibre will rapidly deploy new services, transform customer support for faster issue resolution, and improve experiences with personalized communications.

LONDON & SAN JOSE, Calif., April 01, 2025--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) announced it is partnering with alternative network provider (altnet) GoFibre to redefine residential broadband in Scotland and northern England. Leveraging the cloud, software, and appliance-based Calix Broadband Platform, GoFibre is standing out in highly competitive UK markets and expanding to reach hundreds more subscribers each month. By rapidly deploying innovative SmartHome™ managed services across urban and rural areas, GoFibre is poised to become Scotland’s leading altnet—bringing fast, reliable connectivity alongside an exceptional, personalised subscriber experience.

Since its founding in 2017, GoFibre has been committed to making a meaningful and lasting impact on the communities it serves. Driven by its investment in the Calix Platform, GoFibre is expanding its service menu beyond ultra-fast full fibre broadband to meet subscribers’ evolving needs. This dedication to innovation is reflected in a consistently high Trustpilot rating of 4.6/5 and above.

"Our success hinges on delivering robust customer experiences," said Ken Topping, chief technology officer at GoFibre. "The Calix Broadband Platform allows us to efficiently deploy personalised offerings that drive market growth. In the UK’s competitive markets, broadband must meet evolving customer demand—from remote working and e-learning to telehealth. With the cloud-enabled Calix Platform, we are excited to scale exceptional broadband experiences for every customer across Scotland and northern England."

With Calix Cloud® on the Calix Platform, GoFibre is benefiting from data-based marketing and customer support insights, along with seamless management for its marketing and support teams. With these capabilities, GoFibre is driving rapid market expansion by:

  • Deploying services quickly to ensure a secure and reliable online experience. GoFibre deploys SmartHome managed services so subscribers can take further control of their digital lives. The easy-to-use subscriber-facing GoFibre App, built on CommandIQ®, enables convenient self-service and simple, intuitive home network management. GoFibre subscribers can also access and manage ProtectIQ® advanced cybersecurity and ExperienceIQ® enhanced network controls from their app.

  • Transforming customer support with subscriber experience insights for faster issue resolution. GoFibre has also enabled customer service representatives with Calix Service Cloud for real-time insights across subscribers, systems, and services. This allows GoFibre to transform its customer support approach, enabling representatives to quickly anticipate needs and resolve home network or service issues before they impact subscribers.

  • Delivering personalised communications about new services that improve subscribers’ lives. GoFibre leverages Calix Engagement Cloud to deliver the most engaging message to subscribers at the optimal time. This data-driven approach allows GoFibre marketers to tailor offerings by accessing subscriber experience insights for more personalised marketing engagement, resulting in stronger subscriber loyalty. Calix customers can also tap into the Calix Market Activation program for thousands of pre-made, customisable assets to support omnichannel campaigns and drive growth.