While Indeed is dominant, its future is far from guaranteed. Facebook, Google and Microsoft are all active in recruitment classifieds; general-classified sites Craigslist, LeBonCoin and Quikr have strengthened their job categories, and thousands of niche sites capture millions of dollars in revenue as well.
Artificial intelligence, machine learning and programmatic advertising are becoming mainstream tools in recruitment advertising.
Indeed.com, less than five years after its billion-dollar purchase by Recruit Holdings of Japan, is indeed the dominant recruitment site in the world. It's now a Top 3 site in 39 countries worldwide, and is No. 1 by traffic in 12 of those.
But it's not safe from competition. Not by a long shot.
Google, Facebook and Microsoft have all entered recruitment advertising. And thousands - no, tens of thousands - of recruitment sites, general classified sites and apps, and professional networking tools, are trying to win there, too.
It's a dog-fight.
The recruitment advertising market is the only classified vertical where one company is dominant globally. Indeed, which started as a job listings aggregator, is now moving aggressively into direct relationships with employers, and has a highly defensible freemium model. Revenues are growing exponentially as branding and customer initiatives come into play. This report takes a comprehensive look at Indeed, its expansion and the forces it faces, both positive and negative.
The report also covers recruitment ad efforts from Google, which are being unveiled quickly but with an unclear path; Microsoft, which bought LinkedIn for more than $26 billion and is integrating some of its tools into Microsoft products; and Facebook, which has tested Facebook Jobs in a limited way. All three of the tech behemoths see a giant pot of gold at the end of the recruitment rainbow. Craigslist, LeBonCoin, Vivastreet and other horizontal sites see that pot of gold, too and are chasing recruitment ads with great fervor.
Craigslist is expected to generate close to $400 million in recruitment ad revenue this year, or even more, and has just scratched the surface of its revenue potential. Artificial intelligence and machine learning will play an integral role in finding employees in the coming years. Our coverage of that growing use of new technology begins on Page 24. And a few recruitment sites have managed to achieve the holy grail of recruitment advertising - getting job-seekers to pay for their services. That overview starts on Page 30. This report includes country profiles on recruitment advertising in 39 countries; a look at 20 start-ups that are worth watching, and much more.
Managing editor Pavel Marceux, executive editor Peter M. Zollman, web editor Christo Volschenk and I, along with the whole AIM Group team, have made this our most comprehensive recruitment advertising annual yet. We hope it becomes a valued resource for you in the months and even years ahead. It's part of our continuous advisory service, Classified Intelligence Report. We also provide consulting for many of the companies we've written about - and many of those we haven't.
Key Topics Covered:
1. Executive summary
2. Indeed: A global recruitment empire LinkedIn: The social threat to job boards
3. Google for Jobs to challenge Indeed? What we know and don't know about Google's job search
4. Will Facebook become a job aggregator? Programmatic surges, but it's not for everyone
5. Classifieds and AI: What does it actually do?
6. Charging the job-seeker: Does it work? Craigslist: Horizontal site is vertical, too Seek plans to expand beyond Australia RedArbor challenges top recruitment sites
7. Germany's StepStone maintains growth Bayt dominates MENA recruitment market
8. As revenue grows, Pracuj.pl considers acquiring investor New services global round-up Recruitment start-ups
CONTACT: CONTACT: Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Related Topics: Recruitment and Employment Agencies
