Global Luxury Fashion Market Size is Estimated to Reach USD 198.55 billion by 2031, Growing at a CAGR of 5.46%: Straits Research
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According to Straits Research, “The global luxury fashion market size was valued at USD 123.05 billion in 2022. It is estimated to reach USD 198.55 billion by 2031, growing at a CAGR of 5.46% during the forecast period (2023–2031).”

New York, United States, Jan. 10, 2024 (GLOBE NEWSWIRE) -- "Luxury fashion" refers to apparel and other items made from high-quality materials, frequently with meticulous attention to detail. Luxury fashion consists of exclusive items with original designs, distinctive brand value, and superior raw materials. Luxury fashion items are typically designed to be more comfortable than their less expensive counterparts. Although luxury fashion items are not classified as essential consumer goods, they are associated with people's desire for premium products and are frequently purchased by HNWIs.

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Increasing Acceptance by Millennials and Generation Z Drives the Global Market

The Millennial generation and Generation Z consist of individuals born between 1982 and 1999 and 2000 and 2020, respectively. Luxury fashion items are acquiring increasing popularity among these generations. Generation Y is one of the fastest-growing markets for luxury fashion products. As these generations have grown up in the era of mobile technologies, they are extremely familiar with the omnichannel experience. These generations are also extremely knowledgeable about the various luxury fashion brands available and seek luxury products as part of the experience. Moreover, these segments offer luxury brands the opportunity for long-term revenue growth. Therefore, millennials and Generation Z fuel the demand for luxury fashion products.

Leveraging Augmented Reality Creates Tremendous Opportunities

Numerous businesses use augmented reality (AR) to influence consumers' purchasing decisions and empower them to make more informed choices. Buying fashion goods depends highly on product trials; consequently, many customers prefer to test products before making final purchases. Therefore, this presents a significant growth opportunity for luxury brands to leverage augmented reality technology on their digital sales platform to provide consumers with a superior shopping experience.

Several luxury fashion brands and luxury fashion retailers have begun using augmented reality technology to increase product sales. For instance, In February 2020, Burberry, a luxury fashion brand, partnered with Google to provide consumers with an augmented reality (AR) experience using the Google iOS app. Consequently, AR technology offers significant growth opportunities for luxury fashion brands.