Tia Launches Global #EmpowerHer Women Empowerment Campaign
Hong Kong, China--(Newsfile Corp. - December 30, 2022) - Global C-pop singer, film and television actress, and fashion icon Tia Lee (Lee Yu Fen), just dropped her new "Goodbye Princess" music video exclusively on YouTube and Weibo last week and announced Global #EmpowerHer Women Empowerment Campaign.
Tia Lee Announces Global #EmpowerHer Women Empowerment Campaign
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With her worldwide presence, Tia has spared no time in the launch of her #EmpowerHer campaign. Unveiling plans to drive female empowerment, she sets her eyes on promoting female-centric charity work worldwide.
Tia has spared no time in the launch of her #EmpowerHer campaign
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"I am excited about this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can resonate with - especially women, who so often bear the brunt of society's judgment. We all have power inside us, though the world sometimes makes it difficult for us to speak up. So, I hope that "Goodbye Princess" and the #EmpowerHer campaign can be a rallying call for women to embrace their inner strength and support each other in realizing their truth," said Tia Lee.
"This song and music video was based on my personal journey. I believe it is a story that everyone can resonate with - especially women."
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The launch of the song was preluded by her #EmpowerHer campaign. "Goodbye Princess" sets the scene with a vibrant 6-part animation series. The pre-release campaign is on track to become a C-pop artist's most successful engagement campaign of all time.
The Inspiration and Creation of the Global #EmpowerHer Campaign
The #EmpowerHer encapsulates the vision held by Tia as she crafted "Goodbye Princess", which is why the artist holds it so close to her heart. "I am so excited to launch the #EmpowerHer campaign. It would be beautiful to turn this love into support for women worldwide - as we accumulate more views for this video, the more I will donate to benefit women worldwide. Please join me on my mission and spread the word with the hashtag #EmpowerHer," said Tia Lee.
With her own experience in mind, Tia is leveraging the launch of "Goodbye Princess" to jump start the #EmpowerHer campaign. With her music and voice, she sets out to rally for girls and women worldwide, supporting them in overcoming the challenges posed by modern society, ultimately hoping to help women stand taller and stronger.
