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Celebrating their new partnership with the SKIPPY® brand, Genius Gourmet® unveils SKIPPY® Inspired Protein Nut Rolls at Expo West 2025
COEUR D’ALENE, Idaho, March 05, 2025--(BUSINESS WIRE)--Genius Gourmet®, the fast-growing creator of "Deliciously Smart Protein Snacks®", today announced at Expo West, America’s leading trade show in the natural, organic and lifestyle industry, a partnership with the makers of SKIPPY® peanut butter. They also launched their first protein bar bringing the flavor inspiration of SKIPPY® brand’s iconic peanut butter: the Genius Gourmet® SKIPPY® Inspired Protein Nut Roll with 0 grams of added sugar.
"SKIPPY® Peanut Butter has been a beloved brand for over 90 years, which makes this partnership an incredible opportunity for growth," said Pete Vas Dias, President of Genius Gourmet.® "Bringing the flavor of SKIPPY® Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points."
SKIPPY® Inspired Protein Nut Rolls are a delicious addition to the protein market, delivering the sweet and salty taste and chewy texture of a nut roll candy bar.
SKIPPY® Inspired Protein Nut Roll (10-count packages)
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Go nuts for the taste: perfect fusion of gooey caramel, salted roasted peanuts & a delicious peanut butter flavored core that tastes like SKIPPY® peanut butter.
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How it rolls: 210 calories, 11 grams of protein, 6 grams of fiber, 2g total sugar & 0 grams of added sugar per nut roll.
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Satisfy cravings: tastes like a candy bar but without the added sugar.
Genius Gourmet® has a variety of products in development with the SKIPPY® brand in 2025, which will give more options to anyone who enjoys quality protein snacks: athletes looking to power up pre- or post-workout and families and individuals who want to snack at home and on the go.
"We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing protein snack category," said Kelsey Tynan, senior brand manager of the SKIPPY® brand. "SKIPPY® Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet® on this tasty new venture."
To order these deliciously smart protein snacks or to learn about wholesale opportunities, visit geniusgourmet.com.
About Genius Gourmet®
Genius Gourmet® is a family-owned company that started in 2019. The team set out to disrupt the protein bar and snack market. Over the last five years they’ve experienced extraordinary growth. Today Genius Gourmet® has a growing variety of protein snacks available in 6 of the top 10 grocery retailers nationwide and a growing fanbase of athletes, mathletes, and on-the-go superheroes who want to fuel their day – the smart way. Learn more at geniusgourmet.com.