General Electric: Buy the Dip?

Shares of industrial giant General Electric Company (NYSE: GE) are down around 25% so far in 2017. Meanwhile, peers like Honeywell International Inc. (NYSE: HON) and United Technologies Corporation (NYSE: UTX) are up 24% and 8%, respectively. Investors are clearly worried about GE's business today. That concern, however, has pushed the yield up to around 4%, an enticing level for income-oriented investors. Should you buy the dip?

A little history

General Electric has had a tough go of things for a decade or so. To sum it up, GE allowed its finance arm to become too large and, more importantly, move too far away from the industrial company's core business. Indeed, as the financially led recession unfolded, GE was the largest nonbank financial company in the United States.

Two men looking at a blurprint
Two men looking at a blurprint

Image source: Getty Images.

The recession led to major changes, including a massive dividend cut and dilutive equity sales, but also a shift in the company's business under then CEO Jeffrey Immelt -- who had just taken over the reigns from famed Jack Welch (on whose watch the finance arm was allowed to expand). Immelt pushed a back-to-basics approach, selling non-core assets (like the NBC television station) and materially reducing the size of the finance arm.

Where we are today

Fast-forwarding a bit, General Electric is nearly done with the transition Immelt started. The finance arm is now basically there to support sales of GE's industrial products. The business is focused around the company's industrial core, including business like power generation, oil and gas drilling, aviation, transportation, and healthcare. And Immelt has just handed off the reigns to a new CEO, longtime GE employee John Flannery.

The stock is well off its post-recession lows, but it is still lagging behind peers. And notice the dip at the end of the graph below -- GE shares have really underperformed in 2017. With a much cleaner and more focused business, you might expect the stock to be performing better. However, investors tend to look at the short term without thinking enough about the long term.

GE Chart
GE Chart

GE data by YCharts

GE is, without question, in much better shape today than it was a decade ago. But that doesn't mean there aren't any near-term problems. One of the big headlines here is the struggling oil and gas business -- segment profits were down over 50% year over year in the second quarter. Merging that business with Baker Hughes to create Baker Hughes A GE Company (NYSE: BHI) doesn't change that. (As the new name implies, GE is the controlling owner, with an over 60% ownership interest.) That business will remain a notable drag until it fully recovers.