General Assembly Enters into Letter of Intent with CanPR Technology Inc. for Reverse Takeover and Change of Business Transaction

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Toronto, Ontario--(Newsfile Corp. - November 22, 2023) - General Assembly Holdings Limited (TSXV: GA) (the "Company" or "GA Pizza"), a Toronto based pizza business, is pleased to announce that it has entered into a letter of intent ("LOI") dated November 20, 2023, with CanPR Technology Inc. ("CanPR"), an Ontario-based technology company focused on providing technology-based solutions relating to web applications, mobile development, e-commerce, and data and analytics for the immigration sector, pursuant to which the Company proposes to acquire all of the issued and outstanding shares of CanPR (the "CanPR Shares") by way of a reverse takeover transaction (the "Proposed RTO"), such that, upon closing, the current shareholders of CanPR (the "Target Shareholders") will own 90.9% of the issued and outstanding shares of the Company (the "GA Shares") on a non-diluted basis. The resulting entity from the Proposed RTO (the "Resulting Issuer") will continue the business of CanPR as a company listed on the TSX Venture Exchange ("TSXV"). The Resulting Issuer intends to list on the TSXV as a Tier 2 Technology Issuer.

Proposed RTO

Pursuant to the terms of the LOI, the Proposed RTO is expected to be completed by way of a three-cornered amalgamation under the Business Corporations Act (Ontario) ("OBCA") among the Company, CanPR and a wholly-owned subsidiary of the Company to be incorporated under the CBCA (the "Subco"), or such other acceptable form of transaction as may be determined by the Company, CanPR and both parties respective legal and tax advisors. Under the terms of the LOI, it is proposed that CanPR will amalgamate with Subco and the holders of CanPR Shares will receive a certain number of common shares of the Resulting Issuer (each, a "Resulting Issuer Share") for every one CanPR Share held. The exchange ratio in share terms has not yet been determined, however, pursuant to the terms of the LOI, it is proposed that the Company will acquire all of the issued and outstanding shares of CanPR on a fully-diluted basis for an aggregate purchase price of $15,000,000 (the "Purchase Price") payable on a non-cash basis by the issuance of such aggregate number of Resulting Issuer Shares to the Target Shareholders (on a fully-diluted basis), pro rata, based on the number of CanPR Shares held by each Target Shareholder at a price per Resulting Issuer Share equal to an enterprise value of $1,500,000 for GA Pizza. In connection with the Proposed RTO, the Company expects to change its name and the Company intends to seek the required approval for such name change at the GA Shareholders' Meeting (as defined below).