Gen Z is getting hit hard by inflation

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Gen Z is in the financial trenches.

A new study from credit reporting agency TransUnion found those in their early 20s are earning less, have more debt and see higher delinquency rates than Millennials did at their age.

The findings outline the credit usage of 22 to 24 year old Gen Zers. Millennials who fell in that age range in 2013 were asked about their credit usage during that period. Gen Zers are defined as those born between 1995 and 2012, and Millennials as those born between 1980 and 1994.

Gen Zers, like Millennials, have had to deal with economic calamities early in their careers. For Gen Z, it was the Covid-19 pandemic. For Millennials, it was the global financial crisis.

But the current generation of early 20-somethings have another challenge: sticky inflation that’s driven up prices of everything from gas at the pump to food at the grocery store. Interest rates perched at a 23-year high have also hiked borrowing rates for auto loans, student loans and mortgages.

This isn’t a problem completely unique to early-career consumers. The entire US credit economy has seen higher debt levels and delinquencies across most credit products. A separate TransUnion report found that Americans’ total credit card balance topped $1 trillion for the first time in 2023.

But because Gen Zers are early in their credit journeys, it is important for them to establish healthy habits now that will help them down the road, experts say.

Before the Bell spoke with Charlie Wise, head of global research and consulting at TransUnion, to discuss Gen Zers’ financial situation and what they can do to improve it.

This interview has been edited for length and clarity.

Why are we seeing that Gen Z is tapping into their credit more than their Millennial counterparts 10 years ago?

If you think about prices and the cost of living, a lot of what we’ve seen elevated are the things that Gen Z are most likely going to be spending a good portion of their income on. Rent being a huge piece, and we’ve seen double digit increases in rents over the last several years. But even things like food, dining out, gas prices, prices for automobiles and transportation. All of those have seen significant increases.

Most Gen Z consumers are not homeowners. They’re renters or living with family or friends. But in those cases where they’re renters, they’re seeing that additional bite that certainly those homeowners that have their homes prior to 2022 haven’t faced. You own your home, your mortgage typically doesn’t vary, but your rent does. And so I think that’s been a big cause of what’s been driving a lot of that financial strain that Gen Z consumers have seen.