GCL Asia and Wan Xin Culture Technology Company Announce Signing of MOU Allocating USD $100 Million Collaboration to Boost Southeast Asian Gaming Market

In This Article:

  • Epicsoft Asia, a subsidiary of GCL Asia, and Wan Xin Culture Technology Company, a subsidiary of Wan Xin Media Group, have signed an MoU, allocating over USD $100 million to a five-year collaboration focused on innovating intellectual property creation, game development, publishing, and studio acquisitions

  • The team-up anticipates introducing a real-time platform for managing digital game codes for transparent sales reporting, potentially driving efficiency and business growth

  • A robust revenue optimization strategy will also be introduced to target online game piracy, leading to increase in recovered revenues

SINGAPORE, May 23, 2024  /PRNewswire/ -- Leading Southeast Asian games distributor Epicsoft Asia, a subsidiary of GCL Asia, has signed a Memorandum of Understanding (MoU) with Wan Xin Culture Technology Company, a subsidiary of Chinese conglomerate Wan Xin Media Group. This MoU marks the beginning of an anticipated five-year collaboration to jointly allocate over USD 100 million to investment in intellectual property (IP) creation, game development, publishing opportunities exploration, and game studio acquisitions.

The anticipated joint investment will provide Wan Xin access to GCL Asia's extensive network of publishing partners, including its subsidiary, 4Divinity, and forthcoming game IPs, to achieve co-publishing targets. The result will be enhanced capabilities for both parties to manage larger titles globally and foster content creation within emerging game studios worldwide.

The funding will also allow GCL Asia and Wan Xin to invest in high-potential game studios worldwide that are seeking to launch their upcoming titles in the fast-growing Asian market.

A Revenue Optimization Strategy (ROS) 

With the collaboration in place, Epicsoft and Wan Xin will spearhead a robust revenue optimization strategy to combat piracy and unauthorized software use in the gaming industry.

A number of trials involving five triple AAA game titles yielded at least a 30%- 40% increase in recovered revenues for game publishers. This approach to targeting unlicensed sales channels has proven highly effective and scalable.

Real-time Digital Game Codes Management Platform 

The collaboration's cornerstone is a cutting-edge digital game code platform that generates real-time insights into consumer behavior, purchasing patterns, and market dynamics. The platform is expected to facilitate stakeholders with transparent sales reporting, enhance marketing efficiency, and streamline decision-making, further driving operational optimization and revenue growth.