Why PC companies are making big bets on gamers

Razer Project Valerie concept laptop.
Computer gaming company Razer shows off its Project Valerie three-screen laptop at CES 2017. Yeah, it’s awesome.

The PC market isn’t what it used to be. As more people rely on their smartphones rather than desktops or laptops, sales of PCs have fallen precipitously. In fact, last year marked the fifth consecutive year of sales declines, according to Gartner Research. But PC makers aren’t calling it quits. Instead, companies like Samsung, Lenovo, HP and others are pushing out high-end laptops and desktops built for today’s PC gamers.

The reason? PC gaming is on the upswing. While PC sales as a whole have certainly fallen, the more niche PC gaming market has been growing. Gartner analyst Mikako Kitagawa says the firm expects to see the gaming portion of the PC industry to see a 7% compounded annual growth rate, while the overall market will decrease by 2%.

“Generally, PCs have become less important devices for many consumers due to the high usage of smartphones. This is creating stagnation in the consumer PC market,” Kitagawa explained. “However, PCs are very important devices for select consumer groups. Gaming is one of the big drivers for these consumers to use PCs. They have shorter life-cycles so that market grows faster than rest of the PC market.”

So what’s the deal with this growth? Well, it turns out PC gaming, which some industry watchers were once ready to consign to the dustbin, is experiencing a bit of a renaissance thanks to a number of factors ranging from the rise of esports to a growing Chinese gaming market. And it’s only going to grow more from here, as new technologies like virtual reality begin to mature.

Dell Alienware 17 laptop.
Dell debuts its latest Alienware 17 at CES 2017.

PC gaming is on the upswing

Video game tournaments are nothing new. Gamers have been facing off against each other in local arcade games like “Street Fighter” and PC games like “Quake” for years. But the enormous, stadium-filling professional esports tournaments you see today really took off within the last decade with launch of the Twitch game streaming service and similar offerings that drew in more players.

The most popular esports game in the world at the moment is Riot Games’ “League of Legends.” Known as a multiplayer online battle arena (MOBA), “League of Legends” pits two teams of players against each other with the goal of destroying each others’ bases. With tournament series held everywhere from China and Germany to New York’s iconic Madison Square Garden, the game is an absolute juggernaut. It’s such a force that MLB Advanced Media recently made a $350 million deal with Riot Games to help the company monetize “League of Legends.”

Naturally, the interest in “League of Legends” and esports in general has helped to draw more gamers to PCs. It helps that “League of Legends” is only available on PC and Mac. Games like Valve’s “Counter Strike: Global Offensive,” another huge esports title, and Blizzard’s “World of Warcraft,” which is still going more than 12 years after its initial release, have also drawn more gamers to PCs.