Multi-platform technology company adopts Centric's AI-powered, PLM, Planning, Pricing & Market Intelligence from product concept to replenishment to accelerate growth
CAMPBELL, Calif., Dec. 4, 2024 /PRNewswire-PRWeb/ -- https://www..centricsoftware.com/l/35842/2024-12-03/wdj54c [Centric Software® __title__ Centric Software®] is pleased to announce that Fynd, a retail technology company, has selected Centric's AI-powered, end-to-end product concept to replenishment platform in their journey toward real-time retail.
Fynd has modernized retail strategies for more than 2,300 brands and created a rich suite of tech products to accelerate retail growth in India. The company is targeting business transformation for hyper-responsiveness to capitalize on consumer trends lifecycles.
Fynd's decision to expand its partnership with Centric Software is partly due to the results achieved with Centric Product Lifecycle Management (Centric PLM™) implemented in early 2024 for its five brands: Avaasa, Netplay, Fig, DNMX and Yousta. The Fynd/Centric partnership includes rolling out the Centric platform to 50-60 brands, including SHEIN India, and will span fashion, food & beverage, grocery, cosmetics & personal care and consumer electronics as well as other consumer goods.
"Today, we are witnessing Indian companies move from working in silos with fragmented, disparate data, teams and organizations to becoming faster, more agile and highly efficient. With Centric Software, Fynd and its brand partners will aggregate data in one place, streamline processes, optimize and automate tasks and decisions both pre-season and in-season by using the most advanced technologies available," says Farooq Adam, Co-Founder and CEO of Fynd. "Our goal is to capitalize on consumer trends as they emerge, which means anticipating as much as possible in advance and then executing very, very quickly, from a time to market of approximately 100 days, down to 21. To achieve this, we are harmonizing the digital landscape with business decision making as the crux."
"We started leveraging Centric innovations with PLM for product development and go-to-market. As with fashion, when we expand to other categories like grocery, food, beauty and electronics, we need to make the right decisions at a store level every day, every hour. Therefore, we are adopting additional Centric solutions to enhance our capabilities in planning, pricing and inventory optimization as well as tools to anticipate consumer trends for product ideation and innovation," he adds.