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In-House Studio Offers Effective, Insights-Driven Brand Storytelling Across Future’s Diverse Portfolio of Market-Leading Specialist Media Brands
NEW YORK, July 11, 2024 (GLOBE NEWSWIRE) -- Future, the global leader in specialist media, today announced Future Creative, a global, full-service branded content and storytelling studio combining Future’s strategic and creative expertise for advertisers looking to reach passionate audiences at scale with custom solutions that drive awareness, change brand perception and inspire consumer action. With Future Creative, brands can now reach high-intent consumers across every stage of the customer journey by leveraging the company’s vast multi-platform portfolio of market-leading properties across gaming, tech, fashion, homes and more, including Marie Claire, Who What Wear, Homes & Gardens, Tom's Guide, TechRadar and PC Gamer.
Future Creative reflects the breadth of Future itself, with insights-driven storytelling capabilities across print, digital, audio and in-person platforms optimized to delight and engage audiences at every touchpoint, from social-first live shopping and influencer content across TikTok, Instagram and YouTube to newsletter integrations and bespoke experiential activations. Further, Future Creative offers an industry-leading influencer marketing team dedicated to connecting brands with creators to best achieve their campaign goals.
“Future Creative reaffirms our commitment to quality storytelling for both our passionate audiences and our valued brand partners,” said Jon Steinberg, CEO of Future. “By tapping into our results-oriented creative expertise and editorial know-how, advertisers have the unmatched ability to develop brand content that resonates more deeply and authentically with passionate and highly engaged audiences.”
Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that inspires, educates and drives action both online and off - through specialist websites and magazines as well as events, newsletters, podcasts and social spaces. Future’s proprietary technology and first-party data tools - including the award-winning audience data platform, Aperture - ensure precise and relevant targeting of consumers across the company’s global footprint of 230 specialist media brands and audience of over 220M monthly digital users.
The introduction of Future Creative marks a firm commitment from Future in building out a strong and robust global branded content offering to serve its diverse and ever-increasing roster of clients, including major consumer brands and retailers across the U.S. and UK such as Nordstrom, Saks, Levi's, Old Navy, Aveda and M&S Home.