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Growing executive team focused on Funko's growth and maturation of its brand identity
EVERETT, Wash., January 14, 2025--(BUSINESS WIRE)--Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, is excited to announce the appointment of Jenn Reeves as Senior Vice President of Brand. Jenn will report directly to Cynthia Williams, CEO of Funko, and serve as a key member of the executive team, responsible for driving the 26-year-old company’s brand positioning, voice, persona, and growth strategies globally.
"Jenn’s proven track record of building transformative consumer engagement campaigns is expected to help us continue to deepen our connection with fans while driving growth and innovation across the brand," said Cynthia Williams, CEO of Funko. "Her vision, creativity, and consumer-centric approach align seamlessly with our mission to deliver tangible ways for fans to connect with their favorite pop culture moments and characters."
With over 20 years of experience revitalizing and repositioning lifestyle brands across various industries, Jenn Reeves is a passionate consumer champion, team builder, and cultural change agent. Most recently, she served as Global Vice President of Brand Marketing for Stanley 1913, where she led the transformation of a 110-year-old heritage brand into a global lifestyle sensation. Prior to that, she had her own brand consultancy, worked for several luxury home furnishings brands, and reinvented apparel and footwear brands around the world.
"Funko’s unparalleled ability to connect fans with pop culture is a brand builder’s dream," said Jenn Reeves. "As someone who thrives on storytelling and cultural relevance, joining the company during this exciting phase of its history is a huge opportunity to innovate and make a lasting impact. I’m thrilled to join this incredible team to help drive the brand forward."
In her role as SVP of Brand, Jenn will oversee Funko’s global brand strategy, driving growth and attempting to increase market share across key channels and regions. She will lead the development of breakthrough campaigns, creative brand storytelling, integrated marketing strategies, brand partnerships and 360-degree communication plans to further elevate Funko’s presence across its diverse product suite—including vinyl figures, bags, apparel, high-end collectibles, and accessories. Jenn will also focus on enhancing consumer engagement and ensuring a cohesive brand voice across all touchpoints.
About Funko:
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at www.funko.com, and follow us on X (@OriginalFunko) and Instagram (@OriginalFunko).