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FUJIFILM Holdings Corporation FUJIY has officially announced the launch of the FUJIFILM GFX100RF, a revolutionary addition to its acclaimed GFX series of digital cameras. Set to be released globally in April 2025, the GFX100RF is the first model in the GFX lineup to feature a built-in lens, offering a unique blend of portability, power and professional-grade image quality.
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What Does FUJIFILM GFX100RF Offer?
Equipped with a 102MP “GFX 102MP CMOS II” large-format sensor—approximately 1.7 times larger than a 35mm full-frame sensor—and powered by the high-performance X-Processor 5 engine, the GFX100RF is designed to deliver stunning detail and speed. The company highlighted that with a total weight of just 735g (including battery and memory card), GFX100RF holds the title of the lightest GFX camera to date, making high-resolution, large-format photography more accessible to a broader range of users.
Available in elegant Black and Silver finishes, the GFX100RF debuts an all-new “Aspect Ratio Dial”, a nostalgic nod to Fujifilm’s analog heritage. This dial allows photographers to seamlessly switch between nine classic aspect ratios, enhancing creative flexibility and offering a tactile, intuitive shooting experience.
The camera’s top plate, lens ring, dials and bottom plate are all milled from aluminum, giving it a refined metallic texture and a premium feel that speaks of its craftsmanship. The built-in 35mm F4 lens (equivalent to 28mm in 35mm format) offers a versatile wide-angle perspective, ideal for a range of applications, from travel and street photography to professional work.
With advanced AI-powered autofocus, subject detection and lightning-fast performance, the GFX100RF bridges the gap between hobbyist and professional use. It represents a fusion of Fujifilm’s rich photographic legacy and the latest innovations in imaging technology, promising an experience that’s both deeply creative and cutting-edge.
A Look at Fujifilm's Recent Camera Launches
Fujifilm's product announcements highlight its strong innovation and promising partnerships. On Feb. 3, 2025, FUJIFILM announced the development of the “FUJIFILM PROJECTOR ZUH6000” (FP-ZUH6000), an ultra-short-throw projector featuring 4K image projection and the industry's only “folded two-axial rotatable lens.” The FP-ZUH6000 is set to be launched in the summer of 2025.
On Jan. 21, 2025, FUJIFILM unveiled the instax WIDE Evo (WIDE Evo), a cutting-edge high-end hybrid instant camera, in Japan on Feb. 6, 2025. Building on the success of the instax mini Evo, this newest addition is crafted to work with double-card-sized WIDE format film. Moreover, the company is launching the Bio-Science & Technology Development Center to conduct R&D activities for its biopharmaceuticals business. The company plans to open 100 NURA centers by 2030, globally.