Fubo Transactional Video Ad (Graphic: Business Wire)
Fubo Gamified Video Ad (Graphic: Business Wire)
Interactive Streaming Ads Increase Purchase Intent by 47% Across Streaming Platforms
NEW YORK, November 18, 2024--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.
The company has continued to expand its available ad formats, launching a suite of new CTV ad units earlier this year including proprietary video formats, The Triple Play and The Marquee. Designed to drive consumer action, interactive ads across streaming platforms have been shown to increase brand awareness by 33% and purchase intent by 47% compared to standard video ads (Lucid).
Fubo’s new interactive formats are:
Transactional: Video spots are equipped with a custom overlay featuring a QR code that leads to a desired URL and path to purchase. Calls-to-action can be tailored to the creative for a bespoke e-commerce experience.
Gamified: Brands can embed themed trivia questions or polls directly into video spots without interrupting the stream. While watching the spot, audiences see a trivia question and can scroll on their remote to select a response then reveal the correct answer.
Rotating Carousel: A scrollable carousel featuring products, branding and more allows advertisers to showcase multiple iterations of creative and messaging within one singular ad unit. Viewers press left or right on their remote to advance the carousel while watching the enhanced commercial spot.
Geo-locator: Audiences are served real-time, creative tailored to regional geo-locations, making a single video spot more relevant and powerful. Advertisers can promote specific business locations within this high-impact creative overlay, designed custom for each campaign. While watching the brand spot, audiences see the brand’s nearest location with the ability to scroll on their remote to see additional nearby locations.
Download images of Fubo’s interactive ad formats here.
Fubo’s new interactive ad formats are 100% addressable and measurable. Advertisers can glean engagement metrics such as the level of audience interaction and click-through rates. Additionally, all formats can be outfitted with custom QR codes.
"As CTV matures, brands are leveling up their strategies to connect with audiences in deeper and more meaningful ways than are possible on linear TV," said Dina Roman, SVP, global ad sales and operations, Fubo. "Interactive formats like transactional and gamified ads are the next iteration of Fubo’s ongoing ad innovation to move the needle for advertisers across our premium CTV platform."
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and Multiview, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.
Cautionary Note Regarding Forward-Looking Statements of Fubo
This press release contains forward-looking statements of FuboTV Inc. ("Fubo") that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, and advertising capabilities, formats and engagement. The words "could," "will," "plan," "intend," "anticipate," "approximate," "expect," "potential," "believe" or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2024 filed with the Securities and Exchange Commission ("SEC") and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.
