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The FTSE is winning Trump’s trade war (for now)

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FTSE 100 and S&P 500 markets mayhem after Trump's tariffs
FTSE 100 and S&P 500 markets mayhem after Trump's tariffs

It looked like any other overcast day from the outside of Lombard Odier’s offices in Mayfair this week.

Yet inside the meeting rooms of the Swiss private bank, which has around £300bn in client assets, a quiet urgency has taken hold amid the turmoil in financial markets caused by Donald Trump’s reset of the world order on trade.

“We have been very careful to say to our clients, ‘don’t panic-sell out of equities,’” says Nannette Hechler-Fayd’herbe, the bank’s chief investment officer for EMEA.

Lombard Odier had been busy “de-risking” its equity portfolios before Trump announced his tariffs on his “liberation day” April 2, particularly cutting back its holdings of US stocks.

“When you have no way to foresee, you become cautious on risk,” says Hechler-Fayd’herbe. “We de-risked and we did that by lowering our overweight on US equities back to neutral.”

The game has changed for the stock market, she says, as the “era of globalisation has come to its end” and trade switches to “a multi-polar world where big economic powers assert themselves and their interests more”.

The turmoil has pushed the bank’s assessments of opportunities back to the “fundamentals” of potential earnings growth, trends and valuations – and one country, in particular, has caught her eye.

“The one that is really sticking out because of the lower valuations as having a significantly higher expected total return would be the UK, because it also has lower volatility than the other markets,” Hechler-Fayd’herbe says.

“But we need the catalysts and these are back into the fundamentals. We need those earnings.”

The FTSE 100 is in full swing into earnings season. It comes as the index ends its second consecutive week of gains following the tariff turmoil unleashed by the US at the start of the month.

Other European markets have also enjoyed a boost, but investors say Britain’s stock indexes have some key characteristics which have attracted attention.

“Boring is back amid a world of uncertainty,” says Rory McPherson​​​​, the chief investment officer at Wren Sterling.

“As growth forecasts get lowered, so too do earnings forecasts for companies. This hits those companies with the more lofty growth expectations the hardest: tech being a prime example.

“The UK market is host to many companies which I’d affectionately describe as boring: it has big weightings to sectors such as consumer staples and healthcare, alongside banks and utilities.

“These are companies which generate lots of free cash flow, pay a good dividend and, importantly, are growing their dividends: this last feature is key in a world where inflation is likely to be higher via higher tariffs.”