As per the study, the industry growth is rising consumer demand for fresh and hygienic meat products. With health and wellness becoming paramount concerns for consumers, there is high preference for freshly packaged meat. The stringent food safety regulations and quality standards imposed by various governments worldwide have necessitated innovative packaging solutions. Packaging not only ensures the preservation of meat products but also safeguards them from contamination, thereby enhancing their shelf life. Additionally, the growing trend of convenience in food consumption has fueled the demand for packaged and ready-to-cook meat products, creating a positive outlook for fresh meat packaging industry.
The fresh meat packaging market from paper and paperboard packaging material segment is slated to gain significant traction in the coming years, favored by the increasing trend of sustainable and eco-friendly packaging. The packaging material plays a pivotal role in preserving the freshness and quality of meat products. Paper and paperboard have emerged as preferred materials for fresh meat packaging as they are not only eco-friendly but also cost-effective. With the ability to maintain the required temperature and moisture levels for meat storage, the paper & paperboard material will become a preferred choice among the industry players.
The case-ready packaging segment of fresh meat packaging market is anticipated to grow at a modest rate through 2032, owing to the technological innovations. Case-ready packaging technology ensures that meat products are pre-packaged and sealed, reducing the need for in-store preparation. This not only enhances convenience for both retailers and consumers, but also ensure that meat products are readily available. As case-ready packaging can maintain their product freshness for extended periods, the technology is widely being adopted, adding to the industry share.
The fresh meat packaging industry size from poultry meat segment will expand notably over the forecast period, due to shifting consumer preferences toward lean protein and healthier diets. Poultry, known for its low-fat content and high protein, aligns perfectly with these consumer trends. The advanced packaging technologies ensure the freshness and safety of poultry products. Also, the rising demand for convenience and portion control, with a focus on eco-friendly packaging materials, the packaging solutions for poultry meat will continue to witness innovations.
Europe fresh meat packaging market is poised to for lucrative growth events during 2023 and 2032 as the consumers in the region prioritize quality and freshness when it comes to meat products. The stringent regulations and sustainability initiatives have led to the adoption of advanced packaging solutions. For instance, European Food Safety Authority (EFSA) determines all the food and feed related policies and legislation in the European Union. With the rising demand for protein rich diet, along with the consumer need for convenience, Europe market will continue to showcase growth trends in the coming years.
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