MIAMI, FL--(Marketwired - Sep 11, 2015) - The Fresh Diet Inc.®, Americas leading fresh meal delivery company and a wholly owned subsidiary of Innovative Food Holdings (OTCQB: IVFH), has appointed Tom Bollich to the new position of Chief Information Officer.
Tom brings an extensive technology background across several industries, including digital entertainment, gamification, manufacturing, advertising and specialty food delivery. Mr. Bollich was a founding member and studio CTO for Zynga (NASDAQ: ZNGA) which went public in November 2011 with a $7 billion valuation. Prior to Zynga, he served as CTO of Nu-Kitchen, a provider of freshly prepared meals for weight management that was acquired by NutriSystem (NASDAQ: NTRI).
"Tom brings a strong technology development and leadership skillset, along with two decades of experience to our executive team," said Bryan Janeczko, CEO of The Fresh Diet. "As our direct-to-consumer platform gains traction, Tom is implementing key technology and mobile solutions that drive consumer engagement and loyalty, to further scale and optimize our industry leading direct to consumer platform."
Mr. Janeczko continued, "In addition to leading the redesign of The Fresh Diet website Tom will be also be focused on developing diet and health and wellness-related mobile consumer apps to further enhance The Fresh Diet customer experience. Furthermore, we expect Tom to leverage his broad technology expertise to reinforce our industry leading, back-end culinary production processes."
Bollich commented: "I am not only excited to work in the booming foodtech industry again, but also thrilled to be joining the team led by Bryan, who I have known and respected for over a decade. I look forward to working with The Fresh Diet, a company that has already built the leading position in the daily delivery of gourmet healthy meals, and taking the company to the next level through innovations in technology, gamification, and user experience across multiple platforms."
About The Fresh Diet, Inc.
The Fresh Diet provides the most convenient way to maintain a healthy lifestyle without giving up the simple joy of eating fresh, delicious food. The plans includes three meals and two snacks a day, a caloric and portion controlled formula, variety with over 150 gourmet meals, access to nutritionists, and doorstep delivery five days a week. The Fresh Diet chef-prepared meals are nutritionally balanced and are never frozen, freeze-dried or vacuum packed. The Fresh Diet currently delivers to 44 metropolitan areas and over 570 cities and towns across the United States. To learn more about The Fresh Diet, visit www.TheFreshDiet.com.