Award-winning luxury fruit highlights Fresh Del Monte’s continued leadership in pineapple innovation
CORAL GABLES, Fla., April 29, 2025--(BUSINESS WIRE)--Fresh Del Monte Produce Inc., (NYSE: FDP) one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, is proud to announce that its Rubyglow® pineapple—the latest in its extensive lineup of pineapple innovations—was awarded Best Food Innovation by the prestigious World Food Innovation Awards 2025.
Hosted by FoodBev Media, the World Food Innovation Awards celebrate breakthrough achievements in food and beverage, recognizing products that exemplify innovation, sustainability, and consumer appeal. Selected by a panel of industry experts, Fresh Del Monte’s Rubyglow® pineapple was honored as this year’s standout winner.
A registered U.S. plant patent, the Rubyglow® pineapple is the most exclusive pineapple Fresh Del Monte has ever brought to market. It’s a cross between a traditional pineapple and the deep red–skinned Morada variety, which is typically inedible. The result: a visually stunning fruit with a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity. Retailing at $395, it represents the pinnacle of luxury in fresh produce.
"The exclusive Rubyglow® pineapple underscores our global leadership in the pineapple category," said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte. "We continuously strive to push the boundaries of agricultural innovation, and the Rubyglow® pineapple is a shining example of that commitment. We’re incredibly proud of this achievement."
Rubyglow® pineapple joins a distinguished lineup of Fresh Del Monte pineapple innovations, including the vibrant Pinkglow® pineapple, the ultra-sweet Honeyglow® pineapple, and the climate-smart Del Monte Zero® pineapple—each developed to meet evolving consumer tastes while advancing sustainability and flavor. Together, these varieties showcase the company’s continued investment in high-value, premium fruit offerings.
The Rubyglow® pineapple took more than 15 years of R&D to develop and requires nearly two years to grow. Grown using traditional crossbreeding methods, it demands precision at every stage of cultivation. A limited seed supply and lengthy growth cycle contribute to its rarity and premium status. Since its initial launch in China—where it sold out almost instantly—the fruit has expanded into North America and Europe. Today, global demand continues to outpace supply, with waitlists forming worldwide.
Marketing Director of FoodBev Media and host of the ceremony, Daniel Bunt, emphasized the significance of this year’s awards: "This year’s World Food Innovation Awards has seen an incredible plethora of products and brands from across the international food and beverage industry. The turnout at this year’s Winners’ Ceremony is a clear indication of the industry's hunger for innovation, providing entrants into our awards with a dedicated platform to promote themselves at IFE, with an increase in engagement both online and in person."
Fresh Del Monte invites fruit lovers, retailers, and industry partners to experience the award-winning Rubyglow® pineapple and explore how it’s redefining the luxury fruit market. For more information, please visit freshdelmonte.com/. To join the global waiting list, visit https://freshdelmonte.com/rubyglow/.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN® brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, 2023, and 2024, Fresh Del Monte Produce was ranked as one of "America’s Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. The company was also named a Humankind 100 Company for two consecutive years by Humankind Investments, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte has also been awarded the SEAL Business Sustainability Awards four times in the last five years (2021, 2023, 2024, and 2025). Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.
