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Emmy awarded from National Academy of Television Arts & Sciences for Video on Demand Dynamic Advertising Insertion
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Ericsson key in creating and developing advertising standard most commonly deployed today
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Demonstration of game-changing multi-screen solution for today`s TV Anywhere advertising needs at IBC 2013
Ericsson (ERIC) today announced it will receive a Technology & Engineering Emmy® Award from the National Academy of Television Arts & Sciences for its pioneering development of dynamic ad insertion for Video on Demand (VOD) content. This marks Ericsson`s fourth Emmy and it will be formally presented to Ericsson at a ceremony on January 9, 2014 in the Bellagio Hotel during the Consumer Electronics Show (CES) in Las Vegas, USA.
Ericsson has been a leading developer of VOD technology for over ten years and was an early mover in the dynamic, on-demand advertising space. In the early 2000`s, Ericsson recognized the impact that time-shifted TV consumption was going to have on the advertising market and on the monetization of TV services. It created dynamic insertion technologies to keep ad assets fresh and relevant in on-demand video streams.
Ericsson played a vital role in the creation and development of the standard that is still the most commonly deployed advertising standard today by global television service providers; SCTE 130 family of standards.
Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson says: "Ericsson is honored to be awarded another prestigious Emmy this year by the National Academy of Television Arts & Sciences. This is our fourth Emmy win, and validates our dedication to helping content owners, broadcasters, TV service providers and operators to give consumers the best viewing experience possible."
At IBC this week, Ericsson (1.D61) will continue its pioneering work in advertising with its evolved multi-screen advertising capability that delivers linear, VOD, interactive, and second screen advertising across all connected devices for today`s burgeoning multi-screen TV Anywhere advertising needs.
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson says: "Ten years ago, Video on Demand revolutionized the TV industry and re-shaped the way advertisers connected with their audiences. Now, a multi-screen environment is taking hold of that revolution with the proliferation of smartphones, tablets, and other mobile devices. Ericsson`s forward-thinking solution generates new methods of advertising for today`s multi-screen world by delivering targeted and personalized advertising for a more effective and positive consumer experience."