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Fortinet Trades at a Premium: Should You Hold or Fold the Stock?

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Fortinet’s FTNT valuation may be a concern for some investors. The stock is trading at a significant premium compared to the broader Zacks Security industry. As of the latest data, FTNT’s Price/Book ratio hovers around 53.65, well above the industry’s 25.04, reflecting investors' high growth expectations. The Value Score of F further reinforces a stretched valuation for Fortinet at this moment. 

With Fortinet stock trading at a premium, investors may be wondering how to approach it. While the company faces short-term pressures, such as macroeconomic uncertainties and increased competition, it also presents strong long-term growth drivers in areas like SASE. Let’s take a closer look at the key factors influencing the company to help determine the best course of action.

Price/Book Ratio

Zacks Investment Research
Zacks Investment Research


Image Source: Zacks Investment Research

Fortinet Operates in a Highly Competitive Market

The cybersecurity market is extremely competitive and characterized by rapid technological change. Among others, Fortinet’s competitors include Palo Alto Networks PANW, Zscaler ZS and CrowdStrike CRWD. 

Palo Alto Networks is growing rapidly in the cybersecurity space on the back of its innovative next-generation security platforms. The company’s security platforms have an innovative traffic classification engine that helps it in identifying network traffic by application, user and content. Zscaler, meanwhile, has made strategic acquisitions to boost growth. Since its inception, the company has acquired 10 businesses, with eight in the cybersecurity space and two in the cloud infrastructure space. CrowdStrike’s strong product innovation pipeline continues to enhance its market position. In the fourth quarter of fiscal 2025, the company introduced Falcon Data Protection, a new solution aimed at preventing data loss and ensuring compliance, which addresses rising concerns around data security.

These competitors are rapidly doubling down on innovation and strategic acquisitions. If Fortinet fails to keep up with the accelerating pace of change in the cybersecurity space, it risks falling behind in both market share and technological relevance.

Macroeconomic Headwinds Put Pressure on Fortinet

Fortinet is dealing with growing uncertainty as trade tensions and economic instability affect key markets like Latin America, Mexico, and Canada. The company had to quickly assess the impact of new tariffs. At the same time, possible disruptions in the U.S. federal market due to staffing issues could hurt sales in the federal sector. These pressures are adding to an already challenging environment for the company.