BURNABY, BC / ACCESSWIRE / March 16, 2015 / Naturally Splendid Enterprises (the "Company") (TSX VENTURE:NSP)(FRANKFURT:50N)(NSPDF) is pleased to announce the appointment of Mr. Ted McKechnie to its Corporate Advisory Board to assist the Company with development and marketing strategies for penetrating the $35B global omega market. Mr. McKechnie's primary focus will be to assist management in the marketing and sales of the Company's plant based line of omega products licensed under the recent agreement with Full Spectrum Laboratories (FSL). Mr. McKechnie will utilize his extensive network and relationships in the food and beverage industry to generate sales opportunities as they specifically relate to the omega industry. Additionally, Mr. McKechnie will lend his expertise in the area of wholesale and retail product development, marketing and distribution.
Mr. McKechnie is a senior executive with extensive Board and Senior Management Experience in the consumer goods and service industries. Ted has a proven track record for achieving corporate financial and growth objectives. He has held senior positions with Kraft, General Foods, PepsiCo and Frito Lay.
Additionally, Ted has held senior positions in the following businesses:
Canada's Technology For Food. - Chairman / CEO
The Davies Group of Companies. - President / CEO
Ethnic Food Group International, Inc. - President / CEO
Humpty Dumpty Foods. - President / COO / Owner
Maple Leaf Foods, Inc., - President / COO
Menu At Home .Com - President / CEO
Mr. McKechnie was presented with the Philip Morris Chairman's Award for "recognition of extraordinary contributions having a significant and lasting impact on the Corporation".
Naturally Splendid CEO Craig Goodwin states, "Ted brings a world class sales and marketing background to Naturally Splendid. Initially, Ted will provide his expertise in developing our full line of omega products.. We look forward to working closely with Ted, and networking with his key industry relationships throughout the food and beverage industry, opening new doors for HempOmesdfsdfTM)".
About Naturally Splendid Enterprises Ltd.
Naturally Splendid has an exclusive licensing agreement to market and distribute, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmesdfsdfTM) and H2OmesdfsdfTM), as well as the AlgaeOmesdfsdfTM) FlaxOmesdfsdfTM), CanolaOmesdfsdfTM), and ChiaOmesdfsdfTM) plant based omega products. These novel products utilize microencapsulation and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products. Additionally, the Company has licensed from FSL progressive cannabinoid extraction and formulation technologies including the world's first water soluble cannabinoid patent.