Snap, Inc. went public and sold stock to “investors” who were content, apparently, to be in possession of equity that didn’t have voting rights.
That’s right—Snap’s stock doesn’t vote. You probably heard that.
In a sense, this isn’t new. This tactic has been successfully used by media companies in the past… think Twenty-First Century Fox (NWS/A) and Viacom (VIA/B).
But the latest monkey business with voting rights doesn’t come from old-as-Methuselah media CEOs, but from Millennial tech CEOs.
Snap Took Voting Rights to a New Level
Alphabet (GOOG) has split its stock into voting and non-voting share classes, and Mark Zuckerberg owns super-voting shares of Facebook.
But Snap just issued stock that doesn’t vote. There is one vote, and it belongs to Evan Spiegel.
Evan Spiegel happens to be 26 years old, and he happens to be engaged to Victoria’s Secret model Miranda Kerr.
Knowing myself at age 26 (and knowing what I might have been like had I been engaged to Miranda Kerr), you can forgive me if I am implying that Spiegel might be a bit distracted.
None of these tech companies have a moat to begin with, and Snap’s is smaller than most. Instagram seems determined to put it out of business with its own “stories” feature, and it’s a known fact that Snapchat users just blaze through whatever ads they show anyway.
It also caters to the ficklest of fickle demographics, and any attempts to broaden Snapchat’s appeal have the potential to drive business to some other new, shiny platform. So there is that.
But there’s another issue.
If You Own Stock That Doesn’t Vote, Do You Really Own Stock?
I mean, pretend you own 10% of a company, but you have no say in how it is run. Do you really own it? Is it equity or debt? If you think about it, it’s kind of like a covenant-lite bond. A zero coupon, cov-lite perpetual.
Interestingly enough, some large institutional investors are lobbying the index providers (S&P and such) to keep SNAP out of the indexes, because the stock has no voting rights.
I agree with this for a lot of reasons. Stock that doesn’t vote is a bad development in capitalism, for sure, and there are obvious benefits to being in an index (with everyone piling into index funds these days).
So kicking SNAP out of the index for having non-voting shares will provide a strong disincentive to companies doing that in the future.
Never mind the fact that stock that doesn’t vote is not stock.
Evan Spiegel Should Be Held Accountable—But He’s Not
Snap is a company that is in pretty clear need of adult supervision, but CEO Evan Spiegel is accountable to no one. There are stakeholders—NBC Universal bought $500 million worth of stock, and Spiegel would be wise to listen to them, but if he doesn’t want to, he doesn’t have to.