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Ford (F) Forms New JV With JMC, Launches Ford Pro Intelligence

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Ford F recently joined forces with Jiangling Motors Corporation (“JMC”) to form a new 49:51 joint venture (JV) –– Jiangling Ford Automobile Technology (Shanghai) Co. –– aimed at strengthening Ford's sales efforts and reach in China.

The venture will solidify the collaboration between Ford and its longtime China partner JMC as the companies come together to accelerate the implementation of the Ford’s China 2.0 business transformation plan. JMC Ford Technology will amalgamate both partners’ resources and revamp the existing distribution channel to offer customers in China a robust lineup of Ford passenger vehicles -- mainly SUVs and vans -- built through a network of 181 showrooms in major China markets.

The expanded product portfolio includes the recently launched all-new Ford Equator Sport, a five-passenger mid-size SUV equipped with an advanced driver-assist system, Tencent’s TAI 3.0 IVI system, high-accuracy AR real-world navigation and over-the-air software update capability. Improved operational efficiencies will allow the companies to leverage each other’s expertise to expand in China and more effectively cater to consumer needs delivered through a customer-centered always-on experience.

In a separate noteworthy development, Ford Pro – the global business and brand within Ford– recently introduced a vertically-integrated Ford Pro Intelligence platform that powers a suite of digital services and is designed for all commercial businesses, regardless of size or vocation.

Ford Pro Intelligence will integrate Salesforce, which will enhance commercial customers’ experience, providing always-on, easy access to an array of products, services, tools and support.

With the latest launch, Ford Pro will revolutionize how commercial customers work by ensuring more data, uptime, productivity, smart charging and much less hassle. Moreover, Ford Pro will pioneer Ford’s transformation to an always-on relationship with its customers as the company bets big to dominate the connected electric mobility future.

With the rollout of Ford Pro Intelligence, customers will now have access to a much easier-to-use system for fleet management that will integrate everything they need in one comprehensive cloud-based suite of services to help optimize energy costs and uptime.

Ford has witnessed strong demand for the electrified version of America’s best-selling van, 2022 E-Transit. More than 300 small, medium and large business customers have placed orders for more than10,000 vans, while retail giant Walmart is scheduled to take delivery of more than 1,100 vans. E-Transit is one of two all-electric work vehicles available from Ford Pro this year. F-150 Lightning Pro will arrive later this spring.