Food Truck Justice: Heated Tweet to Financial Firm Gets Worker Fired

New Yorker Brendan O’Connor lost his job last week.

Normally, this would not make for a particularly newsworthy story, but O’Connor’s tale is different, in part because it all started with a tweet of his, shown below.

Thing is, the @GlassLewis in question above is the San Francisco-based shareholder advisory firm of Glass Lewis & Co., which didn’t take too kindly to the public tip-shaming. The company called O’Connor’s boss at Milk Truck, a food truck business specializing in grilled cheese sandwiches, to complain about the accusatory tweet. Two days later, O’Connor’s brief career in food service was over. Milk Truck publicly apologized and the episode was put to rest.

Except that it wasn’t.

Turns out, O’Connor moonlights as a reporter for the New York City culture blog The Awl, and he wrote a lengthy article on the firing, including lurid details about Glass Lewis’s tip-snubbing employees, that ran it on Tuesday. It read, in part:

"This group placed a huge order: three of this sandwich, four of another, three of the one that takes forever on the grill, two of the one that takes forever to assemble. Five or six milkshakes. The order came to just under $170.

The reaction was swift and impassioned. Readers swarmed social media to berate Milk Truck and Glass Lewis over the incident with expletive-riddled rants, in an effort that at times seemed to suggest Americans had found a new reason to distrust the financial services industry. O'Connor quickly became a folk hero among service workers.